五一旅游 火热再出发｜从花博汇看乡村游如何旺丁又旺财
<p style="-webkit-tap-highlight-color: transparent; margin-top: 1em; margin-bottom: 1em; word-break: break-word; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 18px; line-height: 2; font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans; color: rgb(0, 0, 0); letter-spacing: normal; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 0em; text-align: center;"><span style="font-size: 17px;letter-spacing: 1px;"><span style="color: rgb(68, 68, 68); font-family: Microsoft Yahei, tahoma, arial, Hiragino Sans GB, 宋体, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">http://video.app.dawuhanapp.com/fs/transcode/20230503/91f/208572_1683080164_transv.mp4</span><br/></span></p><p style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><br/></span></p><p style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;">五一假期，乡村游持续升温。今天的《五一旅游 火热再出发》，我们去武汉的一个近郊村，在花海山林中享受一份惬意。</span></p><p><br/></p><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">记者艾思航：</strong>“闻香寻路，都说人间四月芳菲尽，但这个五一期间，在武汉花博汇景区内，依旧是各色花海连片，漫山遍野的金鱼草、玫瑰花、鲁冰花竞相绽放，俘获着每一位游客的目光。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;">看着眼前盛开的花海，很难想象，六年前这里还只是一个普通的小乡村。如今虽然变身景区，但依旧保留着原有土地上的农田、水系、植被、农房和村湾。五一假期，游客们在这里望得见田地、闻得到花香、忆得起乡愁。在“市民农园”，武汉市区里的游客们，正在照料自己的小菜园。</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">游客张占东：</strong>“在这儿租了这么一块儿田，找找小时候的回忆，在这种一些日常吃的蔬菜，玉米、豆角、西红柿、辣椒。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">武汉花博汇媒体运营主管黄婷：</strong>“开发了一个APP，可以在家就实现在线看田、远程浇水，瓜果成熟之后，游客可以亲自来景区采摘，也给（租地）游客推送了一些相应的优惠政策，比如说，一年一个游客可以带五位家属免费无限次入园。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;">按一张门票60元算，五位家属免费入园10次，3000块钱的门票收入就没了。但农园的年租金，只有2500多块钱。低于景区来说，这比看起来并不划算的帐，是怎么算的呢？</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">武汉花博汇媒体运营主管黄婷：</strong>“以前游客来我们景区，在景区赏花然后吃个东西就回去了，但是这几年，我们为了丰富游客的游玩体验度，在很多方面都下足了功夫。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;">原来，共享农庄的这一小块土地，让景区与游客之间产生了化学粘性。</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">游客张占东：</strong>“基本上每个星期，周六周日都会过来到这块看一看的，工作之余到这来休闲娱乐来解压。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;">这样的牵挂，让花博汇一季度的客流量超过40万人次。为了把客流转换为现金流，花博汇不断拓展休闲项目。住宿上，打造了花海露营帐篷、亲水船屋、中式西式民宿；游乐上，打造了儿童游乐园、水上娱乐，以及烧烤摊、露营地。这让游客们在这里哪怕待上一整天都还不够。为了坚定游客留宿的决心，景区周末夜晚还会上演一场耗资40万元的焰火剧场秀。</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">记者艾思航：</strong>“太阳落山以后后，伴着一声声巨响，时而心形、时而伞状的烟花在空中盛开，吸引园区内游客聚集观看，低头是盛放的鲜花，抬头是绽放的烟花，五一假期，‘白加黑’的花文化盛宴让花博会迎来了新一轮的‘盛花期’。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">武汉花博汇媒体运营主管黄婷：</strong>“焰火剧场秀造型新增了比如像火树银花、像糖果一样的烟花，基本上烟花每一场都超过了一万人。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">游客严亮</strong><strong style="-webkit-tap-highlight-color: transparent;">：</strong>“五一的时候看到这样震撼的烟花秀，还是很激动的。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">游客陈会芳：</strong>“白天我觉得这里玩的很多，摩天轮、碰碰车、彩虹滑道，晚上有烟花秀，一整天都很开心。”</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;">从白天到晚上，游玩时间被无限拉长的同时，乡村旅游的消费潜力得到了充分释放。花博汇的经验，是乡村旅游如何“旺丁又旺财”的有益探索。一季度以来，花博汇的非门票收入占比达4成以上。</span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><strong style="-webkit-tap-highlight-color: transparent;">武汉花博汇媒体运营主管黄婷：</strong>“五一预计每天人流都会超过1万（人次），住宿民宿的预定量在五一前两周就基本上已经预定满了，林下野奢帐篷和亲水船屋预定量也达到了80%以上。”</span><span style="font-size: 17px;"></span></section><section style="-webkit-tap-highlight-color: transparent;margin-top: 1em;margin-bottom: 1em;word-break: break-word;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;font-size: 18px;line-height: 2;font-family: Microsoft Yahei, PingFang SC, Lantinghei SC, Hiragino Sans GB, Microsoft Sans Serif, WenQuanYi Micro Hei, sans;color: rgb(0, 0, 0);letter-spacing: normal;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 0em;"><span style="font-size: 17px;letter-spacing: 1px;"><br/></span></section><section style="white-space: normal;box-sizing: border-box;font-size: 16px;margin-bottom: 0px;"><section powered-by="xiumi.us" style="margin-top: 0.5em;margin-bottom: 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