新华全媒+|“一枝樱”火热一座城——武汉以花为“媒”撬动“春日经济”
<p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">樱花飞舞，城市沸腾。24日上午，穿越纷纷扬扬的樱花雨，3万名来自全国各地的马拉松参赛选手，在热火朝天的呐喊和欢笑声中，如潮水般跑过大江大湖，冲进江城武汉的春天。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">每年的3月至4月，都是武汉最美的季节，全城超50万株樱花树相继盛开，吸引着各地慕名而来的游客。在携程平台发布的“2024赏花全攻略”中，武汉入选国内四大赏樱花热门目的地。其中武汉东湖樱园门票预订量约占全国樱花主题景区门票总预订量的近三成。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">“从3月12日起，旅行社就接待了多个来自东南亚、港澳台等地的旅游团队，大家都是冲着赏樱而来。”湖北嘉程国际旅行社副总经理马诚介绍，通过近几年持续发展，武汉樱花的规模、品种、面积，包括对外展示的赏花线路、旅游产品，颇受海内外游客的关注。</span></p><p><br/></p><p style="margin: 5px 0px; color: rgba(0, 0, 0, 0.95); font-family: MyFont; font-size: 36px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; line-height: normal;"></p><p style="margin: 5px 0px; color: rgba(0, 0, 0, 0.95); font-family: MyFont; font-size: 36px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: normal; text-align: center;"><span style="color: rgb(51, 127, 229); font-family: 宋体; font-size: 14px;">3月24日，武汉马拉松的参赛选手在比赛中跑上武汉长江大桥。（武汉马拉松组委会供图）</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">一朵花如何玩出新“花”样？“为了进一步提升市场消费和城市美誉度，武汉今年充分调动城市特有资源，融合‘文、旅、体、商、演’等全域要素，将樱花为主打的赏花游扩展到城市游。”武汉市文旅局有关负责人介绍说。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">“从江岸区三阳路起跑，沿途经过长江江滩、武汉长江大桥、黄鹤楼等武汉经典地标和自然人文景观。”半程马拉松选手蒋凤霞兴奋地告诉记者，她专程从北京赶来武汉，适逢最美花季，体验“一城两江三镇四桥五湖”经典赛道的同时，更能见证满城樱花绽放。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">“这是自2016年创办以来，武汉马拉松首次提前至‘樱花季’开跑。赏樱与国际赛事相逢叠加，携手为城市增添消费活力。”武汉马拉松组委会相关负责人说，据初步统计，有5.3万人次游客因“汉马”来到武汉，这场赛事预计将为武汉带来超过15亿元的城市综合经济收益。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">漫步武汉街头，樱花地铁专列载着浪漫飞驰；长江灯光秀上新樱花专场；赏樱公交披起“粉色霞衣”……“一到武汉，还没看到花，就感受到扑面而来的樱花氛围。”来自湖南的游客肖欢说。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">翻开在机场、高铁站和宾馆饭店等城市窗口免费取阅的《樱花地图》《赏花指南》，70余处城市赏樱点位的花期预报和出行指南一目了然。在西北湖广场，缤纷市集、非遗传统、国风巡游等活动应接不暇；在汉口江滩，游客找到指定的樱花树，集齐三枚印章即可获得精美奖品；在昙华林，游客参与樱花市集，即可定制“今日光樱”明信片和樱花章……</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">“白天春意涌动，晚上光影绚烂，处处皆是风景。”来自河南的游客苏一涵在东湖樱花园流连忘返，从下午一直逛到了晚上。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;"><br/></span></p><p style="text-align: center;"><br/></p><p style="margin-top: 5px; margin-bottom: 5px; text-align: center;"><span style="-webkit-tap-highlight-color: transparent; user-select: text; color: rgb(51, 127, 229); font-family: 宋体; font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent; user-select: text; color: rgb(51, 127, 229); font-family: 宋体; font-size: 14px;">3月22日在湖北武汉东湖风景区拍摄的樱花。（赵军 摄）</span></span></p><p><br/></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">为了给游客带来耳目一新的体验，东湖樱花园今年不仅打造了立体观樱赏花空中栈道，引入无人驾驶载人飞行器，还打造了以樱花为主题的浪漫悬疑沉浸式体验剧《樱缘》。作为武汉人气最高的“赏樱打卡地”，预计今年樱花季东湖樱花园的总客流量将超过700万人次。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">“樱花游大幅提升了武汉文旅的知名度和美誉度。”湖北省中国旅行社入境研学中心总经理朱鸿俊说，随着武汉赏樱游不断成熟完善，游玩方式、旅游接待、文创开发能力已大幅提升，这朵樱花带来的“网络流量”正不断变成“经济增量”。</span></p><p style="padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 16px;">“通过全城联动、全域融合，‘樱花之城’正成为武汉的文旅新名片。”武汉市文旅局有关负责人表示，随着多元消费场景的融合焕新、促消费政策的持续落地、市民消费信心的不断提振，“春日经济”正加速释放潜能，为武汉文旅产业的高质量发展注入新活力。（记者熊琦、龚联康）</span></p><p style="margin-top: 0.53rem; margin-bottom: 0px; padding: 0px; text-size-adjust: none; user-select: text; -webkit-tap-highlight-color: transparent; font-size: 36px; text-align: justify; color: rgba(0, 0, 0, 0.95); font-family: MyFont; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;"><span style="font-size: 16px;"></span><br/></p><section style="max-width: 100%; font-size: 14px; text-wrap: wrap; margin: 0px; padding: 0px; outline: 0px; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; 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