事关外卖！最新指引发布
<section data-role="outer" label="edit by 135editor" class=""><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;"></span></p><p style="margin-right: 8px; margin-left: 8px; line-height: 2em; text-align: center;"><span style="text-align: justify;letter-spacing: 1px;">近日</span></p><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;">国家市场监督管理总局发布</span></p><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;">《防范外卖餐饮浪费规范营销行为指引》</span></p><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;">（以下简称《指引》）</span></p><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;">进一步规范外卖商家营销行为</span></p><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;">落实网络餐饮平台主体责任</span></p><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;">防范外卖餐饮浪费</span></p><p style="text-align:center;margin-right: 8px;margin-left: 8px;line-height: 2em;"><span style="text-align: justify;letter-spacing: 1px;">营造厉行节约、反对浪费的社会风尚</span></p><p style="text-align:justify;margin-right: 8px;margin-left: 8px;line-height: 2em;"><br/></p><section><section style="margin-top: 5px;margin-bottom: 10px;"><section style="width: 578px;height: 5px;background-color: rgb(56, 164, 218);box-sizing:border-box;"><section><svg viewbox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;box-sizing:border-box;" xml:space="default"></svg></section></section></section><section style="margin: 8px 8px 16px;line-height: 1.75em;"><section style="padding: 16px 20px;display: inline-block;width: 578px;vertical-align: top;background-color: rgba(199, 230, 255, 0.33);box-sizing:border-box;" class=""><section style="line-height: 1.8em;text-indent: 0em;"><p style="line-height:2em;"><span style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 1px;">《指引》结合网络餐饮行业特点，紧紧围绕防范外卖餐饮浪费的重点、痛点、难点问题，从规范外卖餐饮行业的营销行为入手，将反食品浪费举措落实到业务全流程的各环节。作为引导外卖餐饮行业落实反食品浪费责任的重要举措，《指引》体现以下特点：</span></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 1px;"><br/></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="line-height:2em;"><span style="font-size: 17px;letter-spacing: 1px;"><span style="color: rgb(0, 122, 170);"><strong><span style="text-decoration-style: solid;text-decoration-color: rgb(0, 0, 0);">一是规范外卖商家营销行为。</span></strong></span><span style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0);">《指引》对外卖可能引发餐饮浪费的营销行为予以引导，明确相关环节防范餐饮浪费的具体要求。鼓励外卖商家建立健全内部管理制度，减少原料、成品浪费，提升餐饮供给质量，合理设置起送价格，优化满减优惠机制，明确不得制作、发布、传播宣扬量大多吃、暴饮暴食等浪费食品的直播或者音视频信息，进一步引导行业规范健康发展。</span></span></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 1px;"><br/></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="line-height:2em;"><span style="font-size: 17px;letter-spacing: 1px;"><span style="color: rgb(0, 122, 170);"><strong><span style="text-decoration-style: solid;text-decoration-color: rgb(0, 0, 0);">二是发挥网络餐饮平台引领带动作用。</span></strong></span><span style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0);">《指引》引导网络餐饮平台认真落实《中华人民共和国反食品浪费法》等法律法规规定，进一步优化餐品信息展示方式，完善满减凑单机制，加强对平台内经营者发布的广告内容的监测、排查，建立健全外卖餐饮浪费评价评估机制，推动反食品浪费源头治理。</span></span></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 1px;"><br/></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="line-height:2em;"><span style="font-size: 17px;letter-spacing: 1px;"><span style="color: rgb(0, 122, 170);"><strong><span style="text-decoration-style: solid;text-decoration-color: rgb(0, 0, 0);">三是凝聚多方力量推动社会共治。</span></strong></span><span style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0);">《指引》鼓励餐饮行业协会等社会组织发挥自律作用，引导外卖商家遵守法律法规和行业规范，自觉开展反食品浪费活动。支持消费者协会等社会组织，对网络餐饮平台和外卖商家防范外卖餐饮浪费情况进行社会监督，推动构建多方参与的防范外卖餐饮浪费共治格局。</span></span></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 1px;"><br/></p></section><section style="line-height: 1.8em;text-indent: 0em;"><p style="line-height:2em;"><span style="font-size: 17px;letter-spacing: 1px;"><span style="color: rgb(0, 122, 170);"><strong><span style="text-decoration-style: solid;text-decoration-color: rgb(0, 0, 0);">四是加大反食品浪费宣传倡导。</span></strong></span><span style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0);">《指引》鼓励网络餐饮平台、行业协会、餐饮品牌加强合作，宣传、普及防止食品浪费知识。鼓励外卖商家将珍惜粮食、反对浪费纳入服务人员职业培训内容，加强员工反食品浪费培训，切实增强从业者反食品浪费意识。</span></span></p></section><section style="line-height: 1.8em;text-indent: 0em;"><br/></section><section style="line-height: 1.8em;text-indent: 0em;" class=""><p style="line-height:2em;"><span style="text-decoration-style: solid; text-decoration-color: rgb(0, 0, 0); font-size: 17px; letter-spacing: 1px;">下一步，市场监管总局将指导各地市场监管部门加大工作力度，在充分尊重平台经济特点和经营主体自主经营权的基础上，建立健全防范外卖餐饮浪费长效机制，引导网络餐饮平台、外卖商家主动落实反食品浪费主体责任，进一步规范营销行为，促进网络餐饮行业规范健康持续发展。</span></p></section></section></section></section></section><p> <br/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap: wrap; background-color: rgb(255, 255, 255); box-sizing: border-box; margin-bottom: 0px;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; max-width: 100%; margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><section style="overflow-wrap: break-word; max-width: 100%; height: 1px; background-color: rgb(160, 160, 160); box-sizing: border-box; line-height: 2em;"><br style="overflow-wrap: break-word;"/></section></section></section><p style="overflow-wrap: break-word; margin-top: 0px; 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