记者观察：新春消费跑好开年经济“第一棒”
<p style="text-align: center;"></p><p><br/></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-bottom: 0.5em; padding: 0px; word-break: break-word; text-align: center; font-size: 18px; line-height: 36px; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); margin-top: 0px !important;"><iframe src="https://app.cjyun.org/video/player/index?vid=700260&thumb=https%3A%2F%2Fimg.cjyun.org%2Fa%2F10008%2F202501%2F4492acc4c32853a8c7a2ccacc680d528.jpg&sid=10008&next=&autoStart=0&type=&customid=19729&width=1920&height=1080" frameborder="0" width="100%" allowfullscreen="" style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; border-width: 0px; border-style: initial; max-width: unset; max-height: unset; height: calc(-16.875px + 56.25vw);"></iframe></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">消费市场，一头连着经济发展，一头连着社会民生。今年的湖北省政府工作报告特别提到要“千方百计促进消费需求”。眼下，新春消费市场火热、以旧换新政策升级，湖北如何抢抓机遇，点燃消费市场热情？来看报道。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;">记者 沈雅洁：</strong>我现在正在武汉汉口北的年货大集上，可以看到，这里商家纷纷拿出自己的年度爆款和新春好礼，将年货、年俗、年味、年礼“烩”成一炉，商品价格大多比平时优惠了近30%，现场市民们的消费热情也是非常旺盛。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;">武汉市民 张静：</strong>让我感受到了我们小时候浓浓的年味。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;">汉口北集团总裁助理 马平：</strong>18号开始，基本上每个摊位每天的营业额都要超过两三万块钱。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">在湖北，“新春消费季”已经热闹开启：武汉开年便推出亿元消费券，优惠叠加、配套让利，让消费者真正得实惠；在襄阳，商圈文旅街区推介、老字号等商业品牌展示等百余场活动轮番上演；而宜昌则主打庙会经济，市民可以边欣赏非遗文化“大戏”，边打年货。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">今年，新春消费的热潮离不开“以旧换新”政策的加持。元旦刚过，湖北便宣布，2025年将继续开展汽车、家电、家装厨卫和电动自行车以旧换新活动，为春节消费再添“一把火”。在武汉的这家汽车4S店里，前来咨询、看车的客户络绎不绝。政策加码，市民皮女士果断下单了一辆新能源MPV。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;">武汉市民 皮女士：</strong>因为这个是实打实的实惠，大概算下来整体合计是优惠32000块钱，也可以减轻我们部分的压力。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;">岚图汉口全功能中心销售总监 龚家宝：</strong>我们整个2024年的客流都是持续在提升，包括我们的销量也是8连涨到9连涨，2025年相信会有持续销量的增长。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">2024年，湖北发放以旧换新补贴66.7亿元、拉动消费785亿元。潜力大、活力满，让湖北市场成为商家们“争夺”的热点。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;">苏宁易购集团股份有限公司副总裁 范春燕：</strong>2024年湖北在全国第一个开展了国家的以旧换新的补贴，对整个（苏宁）家电市场的带动提升了将近140%的增长，针对今年新的国补政策，我们还有很多叠加的优惠活动，最高力度可以达到50%的折扣。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">今年，湖北新春消费季的另一大亮点，就是在消费业态、模式、场景、地标等方面，多维度创新。各大商圈引入了首发经济、银发经济、国潮经济等新兴消费热点。在武汉的老地标民众乐园，修旧如故的塔楼中心、光影展、文艺剧场等为消费者带来耳目一新的感受。年轻人喜爱的热门IP主题活动则是今年银泰创意城新春季的重点。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;">武汉银泰创意城活动负责人 肖帅：</strong>进入我们的一个新春季的档期，我们关于二次元这块会去做新春的展，也会批匹配一IP，有一些联合的活动。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">冰雪热、文旅火、餐饮旺，新春消费市场日益升温，2025年，湖北还将大力实施消费提振专项行动，提升消费市场生机与活力。</p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(62, 62, 62); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; letter-spacing: 1px; text-wrap-mode: wrap; 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