服务支点建设 舞活武当龙头 十堰文旅IP强势“出圈”
<p><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 33.6px; text-wrap: wrap; background-color: rgb(255, 255, 255);">十堰地处秦岭南麓、汉水之滨，历史悠久、文化底蕴深厚，旅游资源丰富。近年来，十堰坚决扛牢“湖北旅游 武当突破”重大历史使命，充分发挥武当山世界文化遗产、武当太极对话世界的优势，以文塑旅强品牌、以文兴业促消费，加快建成世界文化旅游目的地，推进全域旅游高质量发展。</span></p><p><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 33.6px; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></p><p></p><p><br/></p><p><br/></p><p><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 33.6px; text-wrap: wrap; background-color: rgb(255, 255, 255);">今年春节，位于武当山下的文旅新地标“武当一梦”园区异常火爆，游客白天上山欣赏自然景观，晚上山下沉浸式体验武当文化。</span><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">观看《武当一梦》后，</span><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 33.6px; text-wrap: wrap; background-color: rgb(255, 255, 255);">游客高敏认为该剧是对武当文化</span><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">的补充，让她对武当山有了全新的认识。</span></p><p><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></p><p></p><p><br/></p><p><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">“武当一梦”将传统武当文化与现代舞台技术融合，为武当山文旅产业发展增添了浓墨重彩的一笔。仅春节假期，“武当一梦”园区接待游客总量</span><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">超20万人次，日均近2万人次。</span></p><p><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></p><p></p><p><br/></p><p><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">这只是武当山突破性发展旅游新业态的一个缩影。近年来，十堰持续叫响“祈福圣地·太极武当”旅游IP，不断扩大文旅“</span><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 33.6px; text-wrap: wrap; background-color: rgb(255, 255, 255);">朋友圈</span><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">”。去年10月，第二届世界武当太极大会在十堰成功举办，来自全球45个国家和地区的2000多位领导嘉宾相聚武当，向世界展示了“天下太极会武当”的强大气场。期间还举行了知音湖北·2024全球旅行商大会，现场签约50个文旅项目，总投资595亿元。</span></p><p><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></p><p>http://syiptv-media-center.oss-cn-shanghai.aliyuncs.com/other/20250214/1739526014CVXBNS2F.jpg</p><p><br/></p><p style="box-sizing: border-box; margin-top: 28px; margin-bottom: 0px; letter-spacing: 1px; text-indent: 2em; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 1.2em; line-height: 33.6px; font-family: 微软雅黑; color: rgb(34, 34, 34); text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; text-indent: 2em;">以文塑旅强品牌。过去一年，武当山特区举办活动近200场次，国际关注度持续升温。数据显示，2024年，武当山共接待游客突破1000万人次，实现旅游综合收入103亿元，同比均增长20%以上，游客的平均停留时间由1.79天，延长至2.11天。</span></p><p style="box-sizing: border-box; margin-top: 28px; margin-bottom: 0px; letter-spacing: 1px; text-indent: 2em; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 1.2em; line-height: 33.6px; font-family: 微软雅黑; color: rgb(34, 34, 34); text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; text-indent: 2em;"><br/></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><br/></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">让全世界游客到武当山来，让武当山游客到县市区去。十堰以武当山为龙头带活全域旅游，推进“一个景区一台戏”，26家A级旅游景区均推出文化演艺项目。</span><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);">在丹江口市，游客在水都花月夜街区品美食，到均州号游轮看实景演出；竹山县桃花源街区的水上歌舞秀，扮靓夜生活；郧阳区武当不夜城全新升级；竹溪县武陵不夜城多种民俗表演应接不暇，产生“一街活一城、一城促百业”的聚变效应。</span></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"></span></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 40px; text-wrap: wrap; background-color: rgb(255, 255, 255);">2024年，十堰文旅产业能级全面跃升，文旅消费潜能加速释放。全市在建文旅项目49个、总投资35.99亿元，新签约文旅项目41个、签约额265.72亿元，武陵不夜城、四四厢遇、武当一梦等12个沉浸式演出新项目受市场热捧。</span></span></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 40px; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></span></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 40px; text-wrap: wrap; background-color: rgb(255, 255, 255);"></span></span></span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 40px; text-wrap: wrap; background-color: rgb(255, 255, 255);"></span></span></span></p><p style="box-sizing: border-box; margin-top: 28px; margin-bottom: 0px; letter-spacing: 1px; text-indent: 2em; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 1.2em; line-height: 33.6px; font-family: 微软雅黑; color: rgb(34, 34, 34); text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; text-indent: 2em;">丰富旅游供给，开发个性化多元化旅游产品。十堰打造了一批城郊经济带，赏花游、研学游，成为村民增收致富的新赛道；马拉松、村BA篮球联赛等赛事活动，让文化资源“活起来”；释放冰雪经济发展动力，今年春节，武当滑雪场持续火爆，开业十天接待游客近万人，让“冷经济”产生“热效应”。</span></p><p style="box-sizing: border-box; margin-top: 28px; margin-bottom: 0px; letter-spacing: 1px; text-indent: 2em; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 1.2em; line-height: 33.6px; font-family: 微软雅黑; color: rgb(34, 34, 34); text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; text-indent: 2em;">文化是一座城市最深厚的积淀、最深沉的力量。近年来，十堰用足用好丰富文化资源，打造一批具有高辨识度的十堰文化名片和文化地标。目前，十堰已拥有涵盖1000多个山岳型景观、3000多个人文景点，拥有96家A级旅游景区，数量全省第一。</span></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 40px; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></span></span></p><p><br/></p><p><span style="box-sizing: border-box; text-indent: 2em;"><span style="box-sizing: border-box; color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 2em; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="color: rgb(34, 34, 34); font-family: 微软雅黑; font-size: 16.8px; letter-spacing: 1px; text-indent: 40px; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></span></span></span></p><p></p><p style="box-sizing: border-box; margin-top: 28px; margin-bottom: 0px; letter-spacing: 1px; text-indent: 2em; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 1.2em; line-height: 33.6px; font-family: 微软雅黑; color: rgb(34, 34, 34); text-wrap: wrap; background-color: rgb(255, 255, 255);">今年，围绕“建成世界文化旅游目的地”这一目标定位，十堰将充分发挥武当山世界文化遗产，武当太极对话世界的优势，坚持山上增辉添彩、山下腾笼换鸟，叫响“祈福胜地·太极武当”旅游IP，建设世界级旅游景区，推动观光向休养，旅游向旅居，节点向全域旅游迈进。（<span style="box-sizing: border-box; text-indent: 40px;">全媒体记者 翁红 通讯员 汪伟 耿宇 徐刚</span>）</p><p style="box-sizing: border-box; margin-top: 28px; margin-bottom: 0px; letter-spacing: 1px; text-indent: 2em; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 1.2em; line-height: 33.6px; font-family: 微软雅黑; color: rgb(34, 34, 34); text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 1px; box-sizing: border-box; margin-bottom: 0px;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; max-width: 100%; margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><section style="overflow-wrap: break-word; max-width: 100%; height: 1px; background-color: rgb(160, 160, 160); box-sizing: border-box; line-height: 0;"><br style="overflow-wrap: break-word;"/></section></section></section><p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; max-width: 100%; color: rgb(136, 136, 136); overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word; letter-spacing: 0.544px;">来</span><span style="overflow-wrap: break-word; letter-spacing: 0.544px;">源：十堰广电网</span></span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; text-wrap: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 19.2pt; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word !important; letter-spacing: 0.544px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;">制作：</span><span style="overflow-wrap: break-word !important; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 1px; box-sizing: border-box !important;">舒畅</span><span style="overflow-wrap: break-word !important; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span style="overflow-wrap: break-word; letter-spacing: 0.544px;"> | </span></span><span style="overflow-wrap: break-word; letter-spacing: 0.544px; color: rgb(136, 136, 136);">编辑：熊霞 | </span><span style="overflow-wrap: break-word; letter-spacing: 0.544px; color: rgb(136, 136, 136);">责编：方军</span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; text-wrap: wrap; background-color: rgb(255, 255, 255); letter-spacing: 0.544px; 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