新规！AI生成合成内容必须添加标识
<p style="text-align: center;"></p><p><br/></p><p style="text-align: center;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="background-color: rgb(255, 255, 255); text-indent: 32px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 1px;">国家互联网信息办公室<br/></span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="text-indent: 32px; background-color: rgb(255, 255, 255); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 1px;">工业和信息化部</span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="text-indent: 32px; background-color: rgb(255, 255, 255); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 1px;">公安部</span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="text-indent: 32px; background-color: rgb(255, 255, 255); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 1px;">国家广播电视总局</span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="background-color: rgb(255, 255, 255); text-indent: 32px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 1px;">日前联合发布</span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="color: rgb(0, 122, 170);font-size: 17px;letter-spacing: 1px;"><strong><span style="background-color: rgb(255, 255, 255); text-indent: 32px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">《人工智能生成合成内容标识办法》</span></strong></span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="color: rgb(0, 122, 170);font-size: 17px;letter-spacing: 1px;"><strong><span style="text-indent: 32px; background-color: rgb(255, 255, 255); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">（以下简称《标识办法》）</span></strong></span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="color: rgb(0, 122, 170);font-size: 17px;letter-spacing: 1px;"><strong><span style="text-indent: 32px; background-color: rgb(255, 255, 255); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">2025年9月1日起施行</span></strong></span></p><p style="text-align: center;text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="color: rgb(0, 122, 170);font-size: 17px;letter-spacing: 1px;"><strong><span style="text-indent: 32px; background-color: rgb(255, 255, 255); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><br/></span></strong></span></p><p></p><section style="margin-bottom: 0px;"><section powered-by="xiumi.us" style="margin-top: 5px;margin-bottom: 10px;"><section style="width: 578px;height: 5px;background-color: rgb(56, 164, 218);"><section><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><section style="padding: 16px 20px;display: inline-block;width: 578px;vertical-align: top;background-color: rgba(199, 230, 255, 0.33);"><section powered-by="xiumi.us" style="font-size: 17px;color: rgb(94, 94, 94);line-height: 1.8;letter-spacing: 1px;"><p><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);">《标识办法》明确，人工智能生成合成内容标识主要包括显式标识和隐式标识两种形式，</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgb(0, 122, 170);"><strong>显式标识</strong></span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);">是指在生成合成内容或者交互场景界面中添加的，以文字、声音、图形等方式呈现并可以被用户明显感知到的标识；</span><span style="color: rgb(0, 122, 170);"><strong><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em;">隐式标识</span></strong></span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgb(0, 0, 0);">是指采取技术措施在生成合成内容文件数据中添加的，不易被用户明显感知到的标识。</span></p><p><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);"><br/></span></p><p><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);">《标识办法》提出，按照《互联网信息服务算法推荐管理规定》《互联网信息服务深度合成管理规定》《生成式人工智能服务管理暂行办法》相关要求开展人工智能生成合成内容标识活动的，应当符合《标识办法》相关要求。</span></p><p><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);"><br/></span></p><p><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);">《标识办法》要求，服务提供者提供的生成合成服务属于《互联网信息服务深度合成管理规定》第十七条第一款情形的，</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgb(0, 122, 170);"><strong>应当按照要求对生成合成内容添加显式标识；</strong></span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);">服务提供者应当按照《互联网信息服务深度合成管理规定》第十六条的规定，</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgb(0, 122, 170);"><strong>在生成合成内容的文件元数据中添加隐式标识；</strong></span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);">提供网络信息内容传播服务的服务提供者应当采取技术措施，规范生成合成内容传播活动。</span></p><p><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);"><br/></span></p><p><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgba(0, 0, 0, 0.9);">《标识办法》强调，</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; color: rgb(0, 122, 170);"><strong>任何组织和个人不得恶意删除、篡改、伪造、隐匿本办法规定的生成合成内容标识，不得为他人实施上述恶意行为提供工具或者服务，不得通过不正当标识手段损害他人合法权益。</strong></span></p></section></section></section></section><section style="text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17px;letter-spacing: 1px;"><br/></span></section><section style="text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17px;letter-spacing: 1px;">配套《标识办法》，强制性国家标准《网络安全技术 人工智能生成合成内容标识方法》（以下简称《标识标准》），已由国家市场监督管理总局、国家标准化管理委员会正式批准发布（2025年第3号），2025年9月1日与《标识办法》同步实施。</span></section><section style="text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17px;letter-spacing: 1px;"><br/></span></section><section style="text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="font-size: 17px;letter-spacing: 1px;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">同时，全国网络安全标准化技术委员会针对生成合成服务提供者和内容传播服务提供者的平台编码，组织起草了配套实践指南</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; color: rgb(0, 122, 170);"><strong>《网络安全标准实践指南——人工智能生成合成内容标识 服务提供者编码规则》，已于3月14日正式获批发布（网安秘字〔2025〕29号），</strong></span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">为相关主体开展文件元数据隐式标识提供了编码指引。</span></span></section><section style="text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17px;letter-spacing: 1px;"><br/></span></section><section style="text-indent: 0em;margin-top: 0px;margin-bottom: 0px;line-height: 2em;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17px;letter-spacing: 1px;">此外，全国网络安全标准化技术委员会正在就各文件格式的元数据标识规范、各应用场景的标识方法等组织编制一系列推荐性标准、实践指南，将在《标识办法》发布后逐步推出。</span></section><p></p><p><br/></p><section style="max-width: 100%; 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font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 17px; letter-spacing: 1px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); box-sizing: border-box;"><span style="overflow-wrap: break-word !important; font-size: 14px; color: rgb(136, 136, 136); letter-spacing: 0.544px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box;">来源：湖北发布</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 17px; text-align: justify; text-wrap: wrap; color: rgb(67, 74, 84); background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="overflow-wrap: break-word; font-size: 14px; box-sizing: border-box;"><span style="overflow-wrap: break-word !important; 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