宜昌如何深挖“端午IP”的商业价值？
<section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><p></p><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">今年端午节，宜昌各地掀起传统文化体验热潮：龙舟竞渡、古法屈艾制作、艾草门挂……传统民俗与现代消费的深度融合，正催生独具特色的“端午经济”。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">作为重要消费节点，宜昌通过文化赋能，将节日“流量”转化为产业“留量”，持续释放“端午IP”的商业价值。</p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 10px 0px 9px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 0; opacity: 1; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 30px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"><img data-original="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/6a9c6bff-a251-44d0-b9cf-62b38d0a57c3.png" id="08878647359" class="viewer-img" data-ratio="1.8451327" data-w="226" data-s="300,640" src="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/6a9c6bff-a251-44d0-b9cf-62b38d0a57c3_l.jpg" alt="" style="box-sizing: border-box; margin: auto; padding: 0px; display: inline; max-width: 100%; height: auto; vertical-align: middle; width: 30px;"/></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 0px 0px 10px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">古老与现代碰撞</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">端午民俗焕发新生机</strong></p></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">我们的节日是传统的，也是新潮的。当传统与现代消费碰撞，端午民俗正以崭新面貌回归现代生活。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">在东山大道一家花店里，传统艾草经过创意改造——或是与香樟果、黄金球搭配的韩式花束，或是造型别致的圆形门挂，让古老习俗焕发时尚魅力。“这些新式艾草产品让年轻人爱上传统文化。”该店负责人陈女士介绍，今年销量同比增长了10%。</p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 14px; color: rgb(118, 146, 60);">资料图。</span></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">与此同时，粽子、五彩绳、香包等传统节庆商品正通过跨界融合与场景化体验，重构端午消费新生态。</p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 14px; color: rgb(118, 146, 60);">“柑橘解剖师”何祥，创造“脐橙粽加工工艺”等发明专利。（图片由本人提供）</span></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">在屈原故里秭归，屈姑创新推出的脐橙粽，深受消费者欢迎。“我们将‘屈原IP’转化为产品竞争力。”湖北屈姑国际农业集团屈姑商贸有限公司总经理李玲玲告诉记者，这款融合了柑橘之乡特色的粽子，已带着楚文化韵味香飘海外，远销东南亚、欧洲等20多个国家和地区。</p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60); font-size: 14px;">湖北省秭归县屈姑国际农业集团工人在粽子生产车间包脐橙粽（无人机照片）。新华社发（王罡 摄）</span></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60); font-size: 14px;">5月20日，湖北省秭归县屈姑国际农业集团工人在粽子生产车间蒸制脐橙粽。新华社发（王罡 摄）</span></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">当羊肚菌遇见糯米，当枸杞融入粽叶——传统粽子正在经历年轻化蜕变。记者从市商务局了解到，宜昌市通过对接电商平台、加大媒体宣传等举措，助力宜昌粽子销售。截至目前，线上累计销售宜昌粽子超20万只，同比增长20%，宜昌粽子知名度和影响力不断提升。</p></section><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 100 100 0%;"><section style="box-sizing: border-box; margin: 0.5em 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 1px; overflow: visible; width: auto; max-width: 100%; background-color: rgb(161, 189, 68);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 5px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px 0px 5px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 50px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 35 35 0%;"><section style="box-sizing: border-box; margin: 0.5em 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 1px; overflow: visible; width: auto; max-width: 100%; background-color: rgb(161, 189, 68);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="box-sizing: border-box; margin: 10px 0px 9px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 0; opacity: 1; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 30px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"><img data-original="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/f1362238-a4e7-4427-bd7b-0583f7e195cc.png" id="08878647359" class="viewer-img" data-ratio="1.8451327" data-w="226" data-s="300,640" src="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/f1362238-a4e7-4427-bd7b-0583f7e195cc_l.jpg" alt="" style="box-sizing: border-box; margin: auto; padding: 0px; display: inline; max-width: 100%; height: auto; vertical-align: middle; width: 30px;"/></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 0px 0px 10px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">文体旅商深度融合</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">构建沉浸式消费场景</strong></p></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">6月1日，秭归县九歌巷子变身国潮秀场——Cosplay大秀、非遗匠人展演、驻唱歌手浅吟低唱与民俗互动游戏交织，构建起“可看可玩可购”的沉浸式消费场景。这种“传统IP+现代表达”的模式正成为宜昌各地的引流“密码”。</p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60); font-size: 14px;">6月1日晚，秭归县九歌巷子人头攒动，热闹非凡。通讯员彭强 摄</span></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; background-color: rgba(254, 255, 255, 0);">在宜都清江湾旅游度假区，沉浸式非遗大戏精彩上演，艺术化表达与本土文化的深度融合，演绎当地的民俗风情与传统技艺；在长阳土家族自治县，传统龙舟与时尚桨板同台竞技，老祖宗的水上智慧，配合年轻人的新玩法，碰撞出别样火花；在三峡大坝，三峡指墨画非遗传承人以手为笔，峡江盛景跃然于纸上，引来游客驻足欣赏……</span><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60); font-size: 14px;">5月30日，湖北 2025 年“文化和自然遗产日”活动在宜昌滨江活力中心江豚广场举办。记者吴延陵 摄</span></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">传统与现代融合的活动也在各大商圈上演。宜昌国贸集团企划经理陈晗告诉记者，端午节期间，国贸大厦文化活动每天不断档，让传统文化与现代商业实现完美融合。</p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">据宜昌市商务局相关负责人介绍，端午节期间，宜昌各大商圈策划多种形式新颖、内容丰富的沉浸式文化体验活动，推动传统文化创造性转化、创新性发展，满足了端午消费的“仪式感”需求，实现“节庆+商业”的流量变现。端午节期间，城区11家商业综合体销售额7200万元，同比增长24.13%。</p></section><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 100 100 0%;"><section style="box-sizing: border-box; margin: 0.5em 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 1px; overflow: visible; width: auto; max-width: 100%; background-color: rgb(161, 189, 68);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 5px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px 0px 5px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 50px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 35 35 0%;"><section style="box-sizing: border-box; margin: 0.5em 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 1px; overflow: visible; width: auto; max-width: 100%; background-color: rgb(161, 189, 68);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="box-sizing: border-box; margin: 10px 0px 9px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 0; opacity: 1; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 30px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"><img data-original="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/3e9ef372-d6ff-4a97-a4d2-2b2834a98b4d.png" id="08878647359" class="viewer-img" data-ratio="1.8451327" data-w="226" data-s="300,640" src="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/3e9ef372-d6ff-4a97-a4d2-2b2834a98b4d_l.jpg" alt="" style="box-sizing: border-box; margin: auto; padding: 0px; display: inline; max-width: 100%; height: auto; vertical-align: middle; width: 30px;"/></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 0px 0px 10px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">深耕传统文化价值</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">传统和创新赋能消费</strong></p></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">从老字号创新到沉浸式体验，宜昌正在书写传统文化现代表达的新范式。这场以屈原文化为内核的消费升级，既释放了“端午IP”的商业价值，更重构了“文化认同—消费体验—产业延伸”的价值链条。</p></section><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 30px -25px 0px 0px; padding: 15px 20px; height: auto; overflow: hidden; width: auto; max-width: 100%; display: inline-block; vertical-align: top; align-self: flex-start; flex: 100 100 0%; background-color: rgb(247, 255, 253); border-style: solid; border-width: 1px; border-color: rgb(110, 155, 141); border-radius: 10px;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; justify-content: center; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: top; align-self: flex-start; flex: 0 0 auto; min-width: 5%; border-bottom: 1px solid rgb(110, 155, 141); line-height: 0;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: right; position: static;"><section class="group-empty" style="box-sizing: border-box; margin: 0px; padding: 0px; height: 13px; overflow: hidden; width: 13px; max-width: 100%; display: inline-block; vertical-align: top; border-width: 1px; border-radius: 100%; border-style: solid; border-color: rgb(254, 81, 8); background-color: rgba(255, 255, 255, 0);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 18px; color: rgb(62, 113, 93); letter-spacing: 7px;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">三峡大学</strong></p></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 396px; max-width: 100%; flex-flow: column; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; z-index: 1;"><section style="box-sizing: border-box; margin: 5px 0px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; color: rgb(110, 155, 141);"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">经管学院教授</strong></p></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">屈原文化是宜昌具有历史性、世界性、人民性、独有性的文化品牌，宜昌有条件、有优势发展端午全产业链，弘扬屈原文化，激发大众消费潜力。</p></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: top; align-self: flex-start; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 120px; overflow: hidden; width: 120px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 1px; border-color: rgb(110, 155, 141); border-radius: 100%; background-color: rgb(247, 255, 253);"><section style="box-sizing: border-box; margin: 0px 0px -73px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: left; line-height: 0; opacity: 0.35; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 39px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"><img data-original="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/537b748c-baae-4ad2-b3f5-18e7019286ae.png" id="09591237526" class="viewer-img" data-ratio="2.1061947" data-w="226" data-s="300,640" src="https://nginx-sxrmtzx.sxrmapp.cn3x.com.cn/sxrmtzx/site1/pad/pic/202506/04/537b748c-baae-4ad2-b3f5-18e7019286ae_l.jpg" alt="" style="box-sizing: border-box; margin: auto; padding: 0px; display: inline; max-width: 100%; height: auto; vertical-align: middle; width: 39px;"/></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 100px; overflow: hidden; width: 100px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 1px; border-color: rgba(255, 255, 255, 0) rgb(110, 155, 141) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0); border-radius: 100%; background-color: rgba(255, 255, 255, 0);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 98px; max-width: 100%; flex-flow: column; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; z-index: 1;"><section style="box-sizing: border-box; margin: 20px 0px 10px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 18px; color: rgb(255, 255, 255); text-shadow: rgb(62, 113, 93) 1px -1px 0px, rgb(62, 113, 93) -1px 1px 0px, rgb(62, 113, 93) -1px -1px 0px, rgb(62, 113, 93) 0px 1.4px 0px, rgb(62, 113, 93) 0px -1.4px 0px, rgb(62, 113, 93) -1.4px 0px 0px, rgb(62, 113, 93) 1.4px 0px 0px; letter-spacing: 3px; line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">阚如良</strong></p></section></section></section></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static; transform-style: flat; transform: perspective(0px);"><section style="box-sizing: border-box; margin: -36px 0px 10px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 0; position: static; transform: rotateY(180deg);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 125px; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60); font-size: 14px;">5月28日，秭归县一学校老师带着学生在古民居挂艾草。 通讯员 郑家裕 摄</span></p></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(62, 62, 62); font-family: primary; font-size: 22.6666px; text-wrap-mode: wrap; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">“端午不仅仅是粽子和龙舟的狂欢，更是对历史的追忆与文化的传承。”</strong>阚如良说，宜昌应围绕粽子和龙舟做文章，把粽子和现代美食融合，让宜昌粽子成为游客来宜必打卡的美食之一。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">宜昌</span></strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">可打造龙舟文化城市</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">每天循环表演龙舟赛</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">邀请游客沉浸式体验划龙舟</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">打造夜游、夜划项目</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">还可举办万人包粽子、吃粽子比赛</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">通过规模效应吸引眼球</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">也可运用新媒体技术，</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">实现网上摘粽叶、包粽子</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">让海内外华侨华人同庆中国传统佳节</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; color: rgb(118, 146, 60);">打造“走出去”的端午</span></p></section><p></p><p><br/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); box-sizing: border-box; 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