励志!百万商标被抢,74岁蔡甸“夏哥”又“拼”出34个品牌
<section style="font-size: 17px;letter-spacing: 1px;line-height: 2;box-sizing: border-box;font-style: normal;font-weight: 400;text-align: justify;color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 0px 0px 10px;width: 100%;align-self: flex-start;border-style: solid;border-width: 1px;border-color: rgb(142, 192, 223);padding: 28px;box-shadow: rgb(142, 192, 223) 4px 4px 0px;box-sizing: border-box;"><section style="text-align: justify;color: rgb(62, 62, 62);width: 100%;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">“关机容易关情难!”说出这句话的,是74岁的夏安兴。在本该含饴弄孙的年纪,他选择继续在商场“在线”,</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">成了蔡甸张湾最拼的“夏哥”。</span></strong></span></p></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="text-align: center;font-size: 14px;color: rgb(160, 160, 160);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">夏安兴(左)展示公司产品</span></p></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">时间回到1996年。当时还在味精厂工作的夏安兴,在一次外出考察中嗅到商机——鸡精,这个在国内刚刚冒头的调味品,市场潜力巨大。他果断行动,</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">回汉后创立了湖北第一家鸡精生产企业,</span></strong></span><span leaf="">一举填补市场空白。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">1999年,他正式“下海”,创立武汉百信食品有限公司,推出“太子”品牌鸡精。然而,由于当时缺乏商标意识,“太子”品牌被外省抢注。即便他愿出资百万赎回,也未能成功。</span></p></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><section style="margin-top: 10px;margin-bottom: 10px;display: inline-block;width: 100%;border: 2px dotted rgb(142, 192, 223);padding: 10px;box-sizing: border-box;"><section style="color: rgb(51, 51, 51);width: 100%;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">这场代价高昂的教训,没有击垮他,他借势推出系列品牌,以差异化策略成功打入不同区域市场,完成了一场精彩的绝地反击。</span></p></section></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">创业初期,他带着20人团队、4台车,以深圳、东莞等城市为突破口,仅用29天,就将市场铺向全国。经此一役,夏安兴深刻意识到,品牌必须扎根于自己能够完全掌控的资产之上。2018年,随着企业入驻张湾街道官塘村工业园,一个真正属于他的品牌——</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">“夏哥”正式诞生。</span></strong></span><span leaf="">在夏安兴看来,这不止是一个名字,更是一份以个人信誉作为背书的承诺:</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">产品即人品,招牌即名声。</span></strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">在他的带领下,公司积极采用国内先进生产技术,投入近千万元,引进鸡精生产线、全自动包装机等设备,年产能达1.5万吨,</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">年产值突破1.5亿元。</span></strong></span><span leaf="">2024年,企业被认定为区级农业产业化龙头企业,带动区域农业发展成效显著。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;box-sizing: border-box;" nodeleaf=""></section></section><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">如今,74岁的夏安兴,依然活跃在一线。公司每一款产品都要经过14道严格工序,对标行业领先标准。</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">“夏哥食品”已拥有34个注册商标,</span></strong></span><span leaf="">覆盖鸡精、鸡粉、鲜味王等多个品类,并与全球最大味精生产商达成战略合作。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">“我们一定要把调味品事业努力做好!”在他看来,当下不少六七十岁的创业者选择“再出发”,就是想用积累一生的经验,为社会再创造价值。</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">面向未来的“十五五”,他心中已有一张明确的企业发展日程表:</span></strong></span><span leaf="">2026年力争企业入规,专供客户达50家;2027年人均产值冲百万;2028年完成并购组建集团,实现年税收200万元。他的目标坚定不移:坚守品质底线,传统流通与餐饮连锁定制双渠道发力,持续位居湖北省行业前列。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf=""><br/></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span leaf="">从发现商机到毅然下海创业,从痛失商标到多品牌矩阵,夏安兴用近三十年时间,只做了一件事:</span><span style="color: rgb(22, 108, 184);box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">把诚信和品质,熬成最好的调味品。</span></strong></span></p></section></section><p></p><section style="margin-bottom: 0px;"><section data-role="outer" label="Powered by 135editor.com"><section data-role="paragraph"><p style="line-height: 1.5em;"><br/></p></section></section></section><p></p><p></p><section style="white-space: normal;box-sizing: border-box;font-size: 16px;margin-bottom: 0px;"><section powered-by="xiumi.us" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section style="height: 1px;background-color: rgb(160, 160, 160);box-sizing: border-box;line-height: 2em;"><span leaf=""><br/></span></section></section></section><p></p><p style="margin: 0cm 0cm 0.0001pt;white-space: normal;max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-align: left;line-height: normal;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 0.544px;max-width: 100%;color: rgb(136, 136, 136);font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span leaf=""><span style="color: rgb(136, 136, 136); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 14px; letter-spacing: 0.544px; text-wrap-mode: wrap;">来源:蔡甸融媒记者 代莉 王娟</span></span></span></p><p style="margin: 0cm 0cm 0.0001pt;white-space: normal;max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-align: left;line-height: normal;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 0.544px;max-width: 100%;color: rgb(136, 136, 136);font-size: 14px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span leaf="">制作:万轶 | </span></span><span style="color: rgb(136, 136, 136);letter-spacing: 0.544px;font-size: 14px;"><span leaf="">编辑:熊霞 | </span></span><span style="letter-spacing: 0.544px;color: rgb(136, 136, 136);font-size: 14px;"><span leaf="">责编:方军</span></span></p><p style="margin: 0cm 0cm 0.0001pt;white-space: normal;max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, 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