湖北老河口“工友小马”把车间搬进“小屏幕”——50万点击背后的精准就业服务密码
<p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">党的二十届四中全会通过的《建议》，从加大保障和改善民生力度、扎实推进全体人民共同富裕的战略高度，对促进高质量充分就业作出新部署。县级市如何破解“企业招工难、劳动者就业难”双重困境？老河口市总工会主动破题，创新探索“短视频+就业”服务模式，打造“工友小马”新媒体就业服务品牌，让岗位“看得见”、就业“摸得着”，蹚出了一条工会组织服务职工、服务发展的新路径。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-align: center;"></p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">清晨5:30，天色未亮，老河口呐博啤酒产业园门口已架起摄像机。</p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">“开机！今天带大家‘沉浸式’上班。”老河口市总工会“工友小马”团队成员马静手持云台，镜头直击灌装线操作现场。她一边捕捉机械运转的节奏，一边清晰标注关键信息：“月薪5500元+五险，两班倒，看懂这段就能上岗！”</p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">镜头里，操作工王宇动作娴熟利落。他曾因网上招聘信息“雾里看花”屡屡求职碰壁，直到刷到“工友小马”的车间实拍视频：“操作台高度、食堂菜价都一目了然，这才敢放心投简历。”如今，他成了“工友小马”的“自来水”，带动身边工友一起“刷视频选岗位”。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-align: center;"></p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: center;">呐博啤酒产业园拍摄现场</p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">“近年来，本地企业‘招工难’与劳动者‘就业难’的矛盾同时存在，我们推出‘工友小马’助就业模式，就是希望为企业和求职者搭建起精准对接的就业桥梁。”老河口市总工会有关负责人介绍。该市总工会通过多渠道组建“工友小马”摄制团队，借助当下流行的短视频形式，用镜头将生产车间、职工宿舍和企业文化活动现场等场景真实呈现给求职者，帮助他们直观了解岗位全貌。这种创新形式既契合求职者获取信息的新习惯，也为企业开辟了高效招工的新渠道。2025年1月，“工友小马”抖音号正式注册上线。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-align: center;"></p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: center;">“工友小马”抖音号第一期</p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">“不摆拍、不美化，镜头里全是车间的真实模样！”这是“工友小马”团队坚守的核心准则。为了让求职者“身临其境”选岗位，团队每天追着镜头跑：清晨蹲守车间，从机械维修岗的工具摆放规范，到电商运营岗的办公环境细节，每个操作要点都反复打磨拍摄角度，确保岗位要求、技能标准清晰呈现；中午扎进职工食堂，实拍两荤两素8元管饱的实惠午餐，采集工友“菜不重样、味道地道”的真实评价；走进职工宿舍，特写空调、热水器、独立卫浴等生活配置，甚至细心展示衣柜大小和阳台采光情况，让拖家带口的求职者安心无忧。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-align: center;"></p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: center;">“工友小马”探岗现场</p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">自抖音号开通以来，“工友小马”已走进50余家本地企业，发布的短视频累计播放量突破50万次，单条视频最高带动企业简历投递量增长200%。从高校毕业生到返乡农民工，从技术工人到普通操作工，越来越多求职者通过这个“小窗口”，实现了“稳就业”的心愿。</p><p style="margin-top: 1em; margin-bottom: 1em; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 2; font-size: 18px; text-indent: 2em; text-align: justify;">如今，“工友小马”已不仅是账号，更成为一种可信、可爱、可及的服务符号。它背后，是工会组织在数字经济时代主动转型的缩影，也是老河口优化营商环境、夯实产业人才根基的创新实践。据悉，老河口市总工会计划拓展“直播探岗”“线上答疑”等互动功能，让更多劳动者在“云端”乘上就业“快车”，让好岗位与合适的人精准相遇。</p><section style="font-size: 17px; letter-spacing: 1px; line-height: 2; box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); 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