“汉马”十年 足音铿锵
<section data-role="paragraph" class="_135editor" style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: break-all; font-size: 17px; text-align: justify; background-color: rgb(255, 255, 255);"><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; max-width: 100%; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px);">三月江城，樱花如霰。武汉马拉松（以下简称“汉马”）走过了十个年头。</p></section><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">3万名跑者将如潮水般涌出起跑线。从2016年的一声枪响，到2026年的全球瞩目，十年磨一剑的汉马，已不仅是竞技的较量，更是武汉拥抱世界、世界观看武汉的重大舞台。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">当赛事流量转化为经济增量，当“一签难求”成为常态，当赛道从“最美”进化为“最暖”，再升级为独树一帜的“樱花赛道”，武汉马拉松究竟给这座英雄城市带来了什么？</p><p></p><section class="_135editor" data-role="title" data-tools="135编辑器" data-id="170361" style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: break-all; font-size: 17px; text-align: justify; background-color: rgb(255, 255, 255);"><section style="padding: 0px; margin: 10px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; display: flex; justify-content: center;"><section style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;"><section class="assistant" style="padding: 0px; margin: 0px 0px -25px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 40px; transform: rotateY(180deg);"></section><section class="135bg" resourceid="30540828" style="padding: 14px 35px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; background: url(http://hbrbapp.hubeidaily.net/71834d99-8590-49f2-8701-e9b08c3b497a.png) center center / 100% 100% no-repeat;"><section style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; font-size: 19px; color: rgb(255, 255, 255); text-align: center;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;"><strong class="135brush" data-brushtype="text" style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;">马拉松，万亿之城的选择</strong></span></section></section><section class="assistant" style="padding: 0px; margin: -22px 0px 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 30px;"><img class="assistant" src="http://hbrbapp.hubeidaily.net/5f123053-0430-4f98-8993-44a348768a07.png" data-width="100%" draggable="false" data-resourceid="30540829" data-path="http://hbrbapp.hubeidaily.net/5f123053-0430-4f98-8993-44a348768a07.png" style="padding: 0px; margin: 0px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 30px; display: block; vertical-align: baseline; height: auto;"/></section></section></section></section><section data-role="paragraph" class="_135editor" style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: break-all; font-size: 17px; text-align: justify; background-color: rgb(255, 255, 255);"><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; max-width: 100%; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px);"></p></section><p></p><p label="图片说明" style="padding: 0px 0px clamp(6.66667px, 2.08333vw, 8.95833px); margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 20px; font-size: 14px; letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255); color: rgb(150, 150, 150);">2016年4月10日，首届武汉马拉松跑过武汉长江大桥。 （本报资料图片）</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2026年汉马，45万人报名，稳居全国前列，世界前十。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2016年，首届汉马报名人数仅6万多人，彼时，也许不会有人想到，这条横跨长江、纵贯东湖的赛道，会在十年后成为全球跑友心中的“白月光”。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">众所周知，马拉松的起源，带有鲜明的竞技基因和英雄叙事。汉马的诞生，既是时代的浪潮，更是英雄城市发展与市民精神诉求交织共鸣的必然。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">1957年11月，新中国首次马拉松活动在南京鸣枪，但进入规模化发展阶段是从1981年北京马拉松开始的，之后国内马拉松活动数量稳步增长。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2008年北京奥运会之后，马拉松运动在中国迅速升温。从这一过程也不难窥见，我国马拉松运动的发展与经济的发展基本是同步的。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2014年，国务院印发了《关于加快发展体育产业促进体育消费的若干意见》，把全民健身上升为国家战略。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">随后，中国田径协会宣布正式取消马拉松赛事审批机制， 同时推出赛道认证服务，把马拉松赛事的举办权下放给了地方城市。政策推动让国内马拉松赛事数量迎来井喷。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2011年，国内马拉松赛事只有22场，2017年暴增到800多场。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">作为一种社会文化现象，马拉松的兴起，是社会经济发展到一定阶段的必然产物。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">作为一项竞技赛事，马拉松运动追求的是“坚持到底、突破极限、超越自我”——这与武汉城市精神不谋而合。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2011年，“敢为人先，追求卓越”八个字正式写入第十二次武汉市党代会报告，并被确定为城市精神。在这一精神的驱动下，2014年，武汉地区生产总值首次突破1万亿元。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">对武汉而言，随着能级的提升，城市需要更高的定位、承担更多职能。如同亚运会之于广州、奥运会之于北京，举办大型体育赛事，正是检验和提升城市实力、城市形象、治理能力的宿命之选。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">一路走来，赛道规划、交通管理、安保环卫、志愿服务等无数环节，都已赢得广大市民的支持和选手们的认可。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">今年，8000余名大学生志愿者暖心服务，“汉马亲友团”沿途助威，樱花掩映下的青春与善意，打破了外界对武汉的刻板印象。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">报名人数的爆发式增长，是最为直观的脚注。2017年汉马报名人数翻倍，共有12万余人；此后呈现大幅度增长，2024年达到26万；2025年，来自67个国家和地区的45.07万人报名，武汉市外报名人数占91.2%，湖北省外人数占比72.72%。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">今年，武汉马拉松取消13公里跑，报名人数却持续增长至45.14万人，辐射69个国家和地区。</p><p></p><section class="_135editor" data-role="title" data-tools="135编辑器" data-id="170361" style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: break-all; font-size: 17px; text-align: justify; background-color: rgb(255, 255, 255);"><section style="padding: 0px; margin: 10px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; display: flex; justify-content: center;"><section style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;"><section class="assistant" style="padding: 0px; margin: 0px 0px -25px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 40px; transform: rotateY(180deg);"></section><section class="135bg" resourceid="30540828" style="padding: 14px 35px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; background: url(http://hbrbapp.hubeidaily.net/71834d99-8590-49f2-8701-e9b08c3b497a.png) center center / 100% 100% no-repeat;"><section style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; font-size: 19px; color: rgb(255, 255, 255); text-align: center;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;"><strong class="135brush" data-brushtype="text" style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;">汉马、赛道与城市共成长</strong></span></section></section><section class="assistant" style="padding: 0px; margin: -22px 0px 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 30px;"><img class="assistant" src="http://hbrbapp.hubeidaily.net/5f123053-0430-4f98-8993-44a348768a07.png" data-width="100%" draggable="false" data-resourceid="30540829" data-path="http://hbrbapp.hubeidaily.net/5f123053-0430-4f98-8993-44a348768a07.png" style="padding: 0px; margin: 0px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 30px; display: block; vertical-align: baseline; height: auto;"/></section></section></section></section><p></p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 31.79px; font-size: 17px; letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);"></p><p label="图片说明" style="padding: 0px 0px clamp(6.66667px, 2.08333vw, 8.95833px); margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 20px; font-size: 14px; letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255); color: rgb(150, 150, 150);">2024年武汉马拉松，3万名来自29个国家和地区的参赛选手，奔跑在樱花盛开的武汉。（湖北日报全媒记者 朱熙勇 摄）</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">一场马拉松，45万人抢3万个名额，中签比考上名牌大学还难。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">在赛事执行方汉马体育公司负责人包波看来，汉马的热度，离不开武汉这座城市掏心掏肺的诚意。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">这十年，汉马与城市共成长，更与城市文旅深度融合。2024年，汉马将赛事日期从4月调整至正逢樱花盛放的3月第三个周末，正式开启赛事与樱花季的深度绑定，主打“体育+文旅”的核心特色。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2025年，赛道沿线专项增植樱花树，为樱花IP筑牢根基。2026年，汉马持续深耕樱花季IP，全力打造最美樱花赛道，在原有基础上新植、布置樱花近1000株、海棠150株，沿线樱花、海棠总量达到3500株，依据组委会发布的“汉马樱花赛道地图”，赛道全程串联起27处樱花打卡点，让奔跑与繁花相伴。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">这十年，赛道本身也在与城市共成长。2016年，汉马在“一城两江三镇四桥五湖”的概念上精心雕琢，42.195公里横跨两江三镇，串联江滩、黄鹤楼、东湖等标志性景观，被跑友誉为“最美赛道”。2017年，汉马赛道优化堵点、纳入东湖绿道，让“最美赛道”惊艳世界。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">今年，汉马迎来史上最大规模的一次优化：赛道首次实现武汉所有7个中心城区全覆盖，打造出长江“北岸起跑，南岸冲刺”的独特体验。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">跑过长江大桥，樱花飘落与江水奔涌相映；途经黄鹤楼，千年古迹与烂漫花海共生，这种沉浸式的城市体验，任何宣传片都无法替代。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">全马终点首次落户青山江滩，当跑者冲过最后6公里平缓路段，眼前是保留的工业塔吊与新植的樱花林，工业文明与生态文明在此刻交汇。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2025年，汉马跻身世界田联金标赛事，创下了国内大型马拉松晋级速度纪录。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">获得这一认证，需要国际田协认可，具备高标准的赛事管理，赛道和城市文化融合，安全保障和选手服务到位，有一定国际影响力，且赛事为地区带来经济价值。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">今天的汉马，随着樱花经济的赋能，赛事消费活力实现倍增，已成为撬动消费市场的“金色钥匙”。而这种经济效应的核心，正是来自天南海北、为跑马与赏花而来的外地跑者。</p><p></p><section class="_135editor" data-role="title" data-tools="135编辑器" data-id="170361" style="padding: 0px; margin: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: break-all; font-size: 17px; text-align: justify; background-color: rgb(255, 255, 255);"><section style="padding: 0px; margin: 10px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; display: flex; justify-content: center;"><section style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;"><section class="assistant" style="padding: 0px; margin: 0px 0px -25px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 40px; transform: rotateY(180deg);"></section><section class="135bg" resourceid="30540828" style="padding: 14px 35px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; background: url(http://hbrbapp.hubeidaily.net/71834d99-8590-49f2-8701-e9b08c3b497a.png) center center / 100% 100% no-repeat;"><section style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; font-size: 19px; color: rgb(255, 255, 255); text-align: center;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;"><strong class="135brush" data-brushtype="text" style="padding: 0px; margin: 0px; box-sizing: border-box; max-width: 100%; word-break: break-all;">下一个十年，更值得期待</strong></span></section></section><section class="assistant" style="padding: 0px; margin: -22px 0px 0px; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 30px;"><img class="assistant" src="http://hbrbapp.hubeidaily.net/5f123053-0430-4f98-8993-44a348768a07.png" data-width="100%" draggable="false" data-path="http://hbrbapp.hubeidaily.net/5f123053-0430-4f98-8993-44a348768a07.png" data-resourceid="30540829" style="padding: 0px; margin: 0px auto; box-sizing: border-box; max-width: 100%; word-break: break-all; width: 30px; display: block; vertical-align: baseline; height: auto;"/></section></section></section></section><p></p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 31.79px; font-size: 17px; letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);"></p><p label="图片说明" style="padding: 0px 0px clamp(6.66667px, 2.08333vw, 8.95833px); margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 20px; font-size: 14px; letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255); color: rgb(150, 150, 150);">2026年3月21日，2026武汉马拉松开赛前夕，位于武汉市青山区的青山江滩内的武汉马拉松终点人流如织，大批市民游客趁着春光，提前走上终点赛道拍照打卡。（湖北日报全媒记者 何宇欣 摄）</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">有上海跑友晒出参赛账单，一场马拉松叠加樱花季游玩，花费近3000元。按照汉马3万名选手中约70%为外地跑者估算，仅参赛人群带来的直接住宿、交通消费就超过2.5亿元。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2025年汉马综合效益评估报告显示，汉马带来的经济效益高达9.7亿元，由参赛跑者和现场观众拉动的路跑及相关行业消费带来的间接经济效益达9.2亿元。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">这种“杠杆效应”，在2026年得到进一步放大。今年武汉体育消费周期间，市政府发放1000万元体育消费券，并首次增设“汉马美食券”，将消费场景从赛场延伸至吉庆街、户部巷、山海关路等城市烟火深处。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">武商集团旗下商圈联动推出汉马专属套餐，打造“体育+美食+购物+赏花”的多元消费场景。跑者凭号码布，既能打卡美食市集，也能畅游27处樱花打卡点，将马拉松“客流”变为城市“客留”。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">赛事，也是城市文化的“超级展示面”。曾经，世界了解武汉，或许是通过黄鹤楼的诗句，或是通过热干面的香气。而汉马，则将樱花盛景、江湖风光、历史文脉立体串联。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2026年汉马，文化味与浪漫感兼具。完赛奖牌取材省博物馆明金锭，参赛服融入城市与赛道元素，樱花赛道的浪漫景致，成为城市传播的天然名片。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">来自近70个国家和地区的参赛选手，让武汉成为一座国际交往中心，汉马也从单纯的竞技赛道，成长为“城市的节日”和文旅体商融合的多元化平台，让世界看见武汉的硬朗与温情。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">十年间，武汉的地区生产总值跨过万亿级，坐稳2万亿级。45万报名人数的背后，是无数人对武汉樱花与汉马的向往。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">汉马的存在证明，一场成功的体育赛事，不仅是城市形象的放大器，更是经济发展的加速器，也是文化自信的压舱石。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">2026年春天，当3万名跑者踏过樱花烂漫的赛道，他们用脚步丈量的不仅是42.195公里的征途，更是这座英雄城市十年发展的铿锵足音。</p><p style="padding: clamp(6.66667px, 2.08333vw, 8.95833px) 0px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; font-family: Microsoft YaHei, 微软雅黑, 宋体, Arial, Helvetica, sans-serif; max-width: 100%; text-wrap: wrap; word-break: normal; line-height: 34.2487px; font-size: clamp(13.6296px, 4.25926vw, 18.3148px); letter-spacing: clamp(0.444444px, 0.138889vw, 0.597222px); text-align: justify; background-color: rgb(255, 255, 255);">汉马的下一个十年，更值得期待。因为奔跑的武汉，永远在路上。</p><p><br/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-size: 14px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; box-sizing: border-box; margin-bottom: 0px;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; max-width: 100%; margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><section style="overflow-wrap: break-word; max-width: 100%; height: 1px; background-color: rgb(160, 160, 160); box-sizing: border-box; line-height: 2em;"><span leaf="" style="overflow-wrap: break-word;"><br data-filtered="filtered" style="overflow-wrap: break-word;"/></span></section></section></section><p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei;"><span leaf="" style="overflow-wrap: break-word; color: rgb(136, 136, 136); letter-spacing: 0.544px; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">来源：湖北日报</span><br data-filtered="filtered" style="overflow-wrap: break-word;"/></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word !important; letter-spacing: 0.544px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;">制作：韩晓民 | </span></span><span style="overflow-wrap: break-word; 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background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-align: center; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span style="overflow-wrap: break-word !important; letter-spacing: 0.544px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;">您有新闻线索，请联系我们：</span></span></p><p style="margin: 0cm 0cm 0.0001pt; padding: 0px; color: rgb(67, 74, 84); font-size: 14px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important; box-sizing: border-box !important;"><span leaf="" style="overflow-wrap: break-word;"><br data-filtered="filtered" style="overflow-wrap: break-word;"/></span></p><p style="margin: 0cm 0cm 0.0001pt; 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