从“索道运茶”到“云端卖茶”的变迁
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">“各位茶友，大家看一下，这就是今天刚从树林里采下来的鲜叶，再过几个小时，它们就要上锅炒制了。”</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">3月20日下午，鹤峰县铁炉白族乡渔山村，白族姑娘张静把手机架在茶作坊里，开始了当天的直播。屏幕上，来自各地的留言不断滚动：“这叶子真肥厚”“隔着屏幕都闻到香了”。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">这样的场景，在8年前的渔山村，没有人敢想象。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">渔山村，曾是恩施州出了名的“索道村”。村子三面环水、一面靠山，村民出山要么攀悬崖上的山路，要么坐那条距谷底500多米的悬索。2013年，央媒报道让这条“亚洲最长的乡村索道”广为人知，也让渔山村贴上了“偏远”“闭塞”的标签。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); text-align: center; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;"></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); text-align: center; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;"><span style="margin: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">渔山村村民谷义清（左）准备通过索道“铁篮子”运茶出山（2013年7月23日摄）。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">村里的荒野茶就生长在这样的环境里。1000多亩茶树散落在深山密林中，根系扎进岩缝10余米，与草木共生。但由于交通不便，没有茶贩子肯来，大片茶荒废在山林里。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">2017年，张静做了一个让所有人都觉得“疯了”的决定——辞去工作，回村卖茶。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">“当时我爸气得三天没跟我说话。”张静回忆道。村民们也不看好：“一个姑娘家，在村里能折腾出什么名堂？”</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">那一年，村里的悬崖公路通了。同一年，张静注册了“渔山源”商标，成立了公司。她的想法很简单：这么好的茶，不应该烂在山上。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">但现实远比想象中艰难。第一年，她背着茶叶到州内外跑展销，住最便宜的旅馆，吃最省钱的盒饭。“一年跑下来，累得脱了一层皮，销量却不温不火。”张静说。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">转机出现在2019年。那年，张静在手机上刷到了别人直播卖农产品的视频。“别人能播，我为什么不能？”她抱着试试看的心态，把手机架到了茶山上和做茶工艺上。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); text-align: center; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;"></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); text-align: center; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;"><span style="margin: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">张静正在做茶。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">第一次直播，只有十几个人看。第二次，几十个人。张静没有放弃，她把镜头对准茶农在山林间穿梭的身影，对准丈夫周波在制茶坊里挥汗如雨的十多个小时，对准渔山村的每一寸山水。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">“我要让消费者亲眼看到，他们喝到的这杯茶，是从什么样的环境里长出来的。”张静说。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">这个“透明化”的尝试，很快收到了效果。直播间里，越来越多人被这片深山里的“野韵”吸引。一位武汉的客户第一次买了半斤茶，喝完当晚就在直播间留言：“我喝了一辈子茶，没喝过这个味道。”</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">此后，张静不断尝试新的传播方式。短视频、直播、社群运营……奋力推介荒野茶出山，让更多的人看到荒野茶、了解荒野茶。当几千万次的流量积累，渔山荒野茶也化身为村里的新名片。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); text-align: center; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;"></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); text-align: center; font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;"><span style="margin: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline;">张静正在通过手机直播卖茶，实现了从“索道运茶”到云端卖茶的改变。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">更让她惊喜的是，数字化带来的不只是销量，还有信任。“以前卖茶，人家半信半疑。现在他们在直播间看着茶从树上采下来、在锅里炒出来，收到货的时候，那种信任感完全不一样。”</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">这种信任，直接反映在价格上。渔山荒野茶的零售价，从最初的每公斤几百元，一路涨到2025年的每斤3880元，仍然供不应求。去年，一位云南客户提前支付10万元定金抢购新茶，创下了她的“预售纪录”。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">数字化不仅改变了销售方式，也改变了生产模式。张静立了一条规矩：每一片叶子，从树上采摘到制成发货，必须在24小时内完成。清晨6点进山采茶，下午4点过秤收茶，晚上8点摊晾萎凋，通宵杀青揉捻烘焙，天亮发货。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">“这是我们对消费者的承诺。”张静的丈夫周波负责制茶，每天守在制茶坊里，10多个小时、7道工序手工翻炒，一天最多出10斤干茶。“累是累，但看到直播间里大家的期待，觉得值了。”</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">数字化带来的红利，正在惠及更多村民。今年60岁的村民周翠芝，过去茶荒在坡里没人摘，去年在茶树上“摘”了9800元。“每天采茶能挣400块左右，比出去打工强。”周翠芝笑着说。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">数据显示，2025年，渔山村荒野茶产量325公斤，实现销售产值120万元，带动32户茶农户均增收5000多元。越来越多外出打工的年轻人，开始回到家乡。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">“以前觉得村里没出路，现在发现，守着这片山，日子也能越过越好。”一位返乡的年轻人说。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">从“索道运茶”到“云端卖茶”，渔山村的变迁，是中国无数深山村庄数字化转型的一个缩影。据统计，鹤峰县3.3万亩野茶已形成特色产业集群，孕育出野茶加工市场主体10余家。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">如今，张静依然每天守在村里，背着一杆电子秤守在山道转角，为村民称重、记账、付钱。不同的是，她的手机从不离手——那里面，连接着千里之外的茶客，也连接着渔山村的未来。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; -webkit-tap-highlight-color: rgba(255, 0, 0, 0); box-sizing: content-box; border: 0px; vertical-align: baseline; min-height: 10px; white-space: pre-wrap; text-indent: 2em; position: relative; color: rgb(51, 51, 51); background-color: rgb(252, 252, 252); font-variant-numeric: normal !important; font-variant-east-asian: normal !important; font-variant-alternates: normal !important; font-variant-position: normal !important; font-variant-emoji: normal !important; font-stretch: normal !important; font-size: 17px !important; line-height: 30px !important; font-family: SimSun, Tahoma, Helvetica, Arial, sans-serif !important; font-optical-sizing: auto !important; font-size-adjust: none !important; font-kerning: auto !important; font-feature-settings: normal !important; font-variation-settings: normal !important;">夕阳西下，渔山村的盘山公路上，一辆拉着鲜叶的货车缓缓驶出。不远处，张静的直播间里，新一批订单正在生成。从悬索到公路，从展销会到直播间，渔山村用8年时间完成了自己的数字化突围。而这场突围，才刚刚开始。</p><p> </p><section style="text-wrap-mode: wrap; 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