长江评论·本周：你读懂了楚超的“梗”吗？
<p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">昨天，楚超6场比赛很过瘾，赛场上，大比分频出，看得人热血沸腾；赛场外，各种楚超的“地域梗”也是热度拉满。“可以不夺冠，但一定要赢武汉”，“全省干武汉，连武汉人自己都喊着要干武汉”……一场省级群众足球赛，愣是被网友玩成了全民狂欢。<br style="box-sizing: border-box; -webkit-tap-highlight-color: transparent;"/></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">在我看来，这些“梗”，背后有三层深意。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-weight: bold;">首先，是“不服输”的斗志。</strong></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">为什么“全省干武汉”能引发这么大共鸣？因为论城市规模能级，武汉在湖北遥遥领先；但，在楚超的赛场上，足球是圆的，胜负是悬的，襄阳可以搬出诸葛亮，十堰可以请来张三丰，连只有六万人口的神农架也敢叫板“大哥”……在这种“不服输”极致场景中，所有地方都站在同一水平线上，都能挺起胸膛说：我的家乡，最牛！</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-weight: bold;">其次，是“记得住”的认同。</strong></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">越是本土的、接地气的、能让普通人参与表达的地域文化事件，越容易引爆家乡自豪感。9.9元的门票让全民都能参与进来，而我觉得楚超最聪明的做法，是让每支球队从“队徽”到“队名”都成为一座城市的文化名片。恩施小土豆队、仙桃黄鳝队、潜江龙虾队——一听就知道来自哪里。襄阳队徽融入青铜马和古城墙，宜昌队把江豚与三峡大坝结合。这些元素不需要解释，本地人看了亲切，外地人看了好奇。当一支球队能让人脱口而出“这是我的家乡”，归属感就来了。所以，集体玩梗，其实是一场对“根”的重新确认——用方言、用特产、用典故，笑着对自己说：我就来自这里！</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; font-weight: bold;">第三，是“争得起”的格局。</strong></p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">有人担心，17个市州“大乱斗”会不会伤了和气啊？恰恰相反，嘴上喊着“干翻你”，心里装着的是“我认你”。荆州球迷坐高铁专列去黄石助威，江西九江上千人包大巴来加油，江苏球迷自驾七个半小时只为看看黄石这个“十四妹”。凝聚力，不是靠“一团和气”维持，而是在有规则的竞争中、在彼此尊重的较量里，在相互成就的竞技中，生长出来的。</p><p style="box-sizing: border-box; -webkit-tap-highlight-color: transparent; margin-top: 1.5em; margin-bottom: 1.5em; padding: 0px; word-break: break-word; text-align: justify; text-indent: 2em; font-size: 18px; line-height: 1.8; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, Segoe UI, Arial, Roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">看看表，再过不到一小时，我们期待的楚超武汉首场比赛就要开始了。中超老将和全民组队的比拼，要看输赢，更要看谁更拼！每个人都能为家乡骄傲、每个地方都敢于在竞争中拼尽全力——这比任何奖杯都要珍贵！</p><p><br/></p><section style="overflow-wrap: break-word; max-width: 100%; text-wrap-mode: wrap; box-sizing: border-box; margin-bottom: 0px;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; max-width: 100%; margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><section style="overflow-wrap: break-word; max-width: 100%; height: 1px; background-color: rgb(160, 160, 160); box-sizing: border-box; line-height: 2em;"><span leaf="" style="overflow-wrap: break-word;"><br style="overflow-wrap: break-word;"/></span></section></section></section><p style="overflow-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><span leaf="" style="overflow-wrap: break-word; color: rgb(136, 136, 136); font-size: 14px; letter-spacing: 0.544px; font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;">来源：长江云</span></p><p style="overflow-wrap: break-word !important; 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