体育搭台 文旅唱戏 宜昌好物借“赛”出圈拓市场
<section style="font-size: 17px; letter-spacing: 1px; line-height: 2; box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: 610px; max-width: 100%; justify-content: flex-start; flex-flow: row; border-style: solid; border-width: 1px; border-color: rgb(225, 238, 226); background-color: rgba(191, 224, 216, 0.58); align-self: flex-start; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 10px; height: auto; overflow: visible; width: 608px; max-width: 100%; text-align: justify; justify-content: flex-start; flex-flow: row; align-self: flex-start; background-color: rgb(245, 252, 241); position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 588px; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">2026年，城市足球联赛“苏超”“楚超”燃动长三角与荆楚大地，当足球的激情与本地的烟火气碰撞，意外成为宜昌特产的“特殊展会”。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">秭归脐橙千里飘香登陆“苏超”、当阳折耳根水凭烟火气出圈、宜昌红油包子单日热销5000个……从赛场看台到消费市集，赛事流量正转化为城市发展增量，宜昌以接地气的人与物，接住流量、激活品牌、绽放生命力。</p></section></section></section><p></p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; justify-content: center; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 1px; height: auto; overflow: hidden; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%; background-color: rgb(71, 193, 168);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: left; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px 0px 0px -18px; padding: 0px 10px 0px 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static; transform: rotateZ(45deg);"><section style="box-sizing: border-box; margin: -5px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 33px; overflow: hidden; width: 33px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 8px; border-color: rgb(255, 255, 255); background-color: rgb(232, 199, 156);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 3px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; min-width: 5%; flex: 0 0 auto; align-self: center;"><section style="box-sizing: border-box; margin: 3px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify; color: rgb(255, 255, 255);"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">橙香越千里，一颗脐橙的流量突围</strong></p></section></section></section><section style="box-sizing: border-box; margin: 0px -18px 0px 0px; padding: 0px 0px 0px 10px; height: auto; overflow: visible; width: 43px; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static; transform: rotateZ(45deg);"><section style="box-sizing: border-box; margin: -5px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 33px; overflow: hidden; width: 33px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 8px; border-color: rgb(255, 255, 255); background-color: rgb(232, 199, 156);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section></section></section></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 10px; height: auto; overflow: visible; width: 610px; max-width: 100%; display: inline-block; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(245, 252, 241);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">跨越800公里，三峡库区的清甜橙香，飘进“苏超”赛场。2025年7月至今，湖北鑫勇泰农业发展有限公司、湖北事橙农业有限公司带着秭归伦晚脐橙助阵“苏超”，完成一场跨越千里的品牌出圈。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">“去年第一次去‘苏超’，我们拉了400箱伦晚，原本只想试试水，没想到一摆出来就围满了客人。”</strong>回忆起首次亮相“苏超”的场景，湖北鑫勇泰农业发展有限公司负责人颜勇记忆犹新。</p></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">2026年“苏超”开赛，秭归脐橙再次受邀亮相，从单纯参展升级为“赛事赞助商”，线上直播带货、线下市集展销同步发力，品牌曝光量超千万次。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">4月11日，“苏超”揭幕战，湖北事橙农业有限公司负责人鲁海艳带着秭归脐橙奔赴扬州赛区，展位上，工作人员现场榨取的脐橙汁清甜爽口，球迷品尝后点赞：<strong style="box-sizing: border-box; margin: 0px; padding: 0px;">“来自三峡的味道，甜到心里了。”</strong>赛场上，多个宣传海报进一步提升了秭归脐橙的知名度。</p></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">“当天的现场卖了1000多杯鲜榨橙汁，伦晚脐橙销量突破1万份。”</strong>鲁海艳介绍，借着“苏超”的流量红利，全国多地球迷知晓了秭归脐橙，订单从江苏、上海、浙江等地源源不断飞来。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">今年“五一”期间</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">仅企业、社会团体的脐橙预订量</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">就达100万元</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">另有10多个意向订单覆盖全年</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">真正实现了“赛事引流、产品增收”</strong></p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">这场“甜蜜互动”，早已超越产品展销的意义。江苏对口支援秭归33载，一箱箱脐橙既是库区特色好物，更是两地情谊的见证。</p></section></section></section><p></p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; justify-content: center; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 1px; height: auto; overflow: hidden; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%; background-color: rgb(71, 193, 168);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: left; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px 0px 0px -18px; padding: 0px 10px 0px 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static; transform: rotateZ(45deg);"><section style="box-sizing: border-box; margin: -5px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 33px; overflow: hidden; width: 33px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 8px; border-color: rgb(255, 255, 255); background-color: rgb(232, 199, 156);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 3px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; min-width: 5%; flex: 0 0 auto; align-self: center;"><section style="box-sizing: border-box; margin: 3px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify; color: rgb(255, 255, 255);"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">烟火燃“楚超”，本土风味的城市告白</strong></p></section></section></section><section style="box-sizing: border-box; margin: 0px -18px 0px 0px; padding: 0px 0px 0px 10px; height: auto; overflow: visible; width: 43px; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static; transform: rotateZ(45deg);"><section style="box-sizing: border-box; margin: -5px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 33px; overflow: hidden; width: 33px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 8px; border-color: rgb(255, 255, 255); background-color: rgb(232, 199, 156);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section></section></section></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 10px; height: auto; overflow: visible; width: 610px; max-width: 100%; display: inline-block; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(245, 252, 241);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">如果说“苏超”是宜昌好物的跨省突围，那么“楚超”则是本土品牌的主场狂欢。4月18日，2026年“楚超”宜昌主场首场赛事激情开赛，场外市集人头攒动，红油包子、凉虾、鱼丸、卡瓦斯等本土美食依次排开，烟火气与足球热交织，勾勒出最鲜活的宜昌底色。</p></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">“从下午3点到晚上9点，5个小时卖了5000个包子，忙得脚不沾地！”</strong>鲁包包宜昌红油包子负责人鲁丹说起“楚超”市集的火爆，言语中满是兴奋。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">作为宜昌本土老字号，鲁包包的红油包子皮薄馅足、香辣入味，是老宜昌人的心头好。此次入驻“楚超”市集，原本是想近距离感受赛事氛围，没想到意外成为“网红爆款”，不少球迷看完比赛后赶来，排队也要吃上一口热乎的红油包子。</p></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">与红油包子一同出圈的，还有宜红功夫蜂蜜茶卡瓦斯。这款带着独特本土风味的饮品，借助“楚超”赛场展销的契机，以“小众特色”突围，成为年轻球迷的新宠。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">“市集开市仅3个小时，1200杯赠饮一抢而空，700份卡瓦斯销售殆尽。”</strong>卡瓦斯饮品负责人缪振告诉记者，这款去年年底刚刚上市的宜红功夫茶联名饮品借赛事热度声名鹊起。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">从赛场到市集，从球员到球迷，“楚超”早已不只是一场足球赛事，更成为展示宜昌本土文化、特色美食的绝佳窗口。</p></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;">据统计</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">宜昌主场两场赛事场外市集</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">有商家40多家次</strong></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;">不仅让小微企业收获实实在在的订单</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;">更让“宜昌味道”走进更多人的视野</p></section></section></section><p></p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; justify-content: center; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 1px; height: auto; overflow: hidden; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%; background-color: rgb(71, 193, 168);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: left; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px 0px 0px -18px; padding: 0px 10px 0px 0px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center; flex: 0 0 auto; min-width: 5%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static; transform: rotateZ(45deg);"><section style="box-sizing: border-box; margin: -5px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 33px; overflow: hidden; width: 33px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 8px; border-color: rgb(255, 255, 255); background-color: rgb(232, 199, 156);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px 3px; height: auto; overflow: visible; width: auto; max-width: 100%; display: inline-block; vertical-align: middle; min-width: 5%; flex: 0 0 auto; align-self: center;"><section style="box-sizing: border-box; margin: 3px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify; color: rgb(255, 255, 255);"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">绿茵塑品牌，赛事赋能宜昌IP化突围</strong></p></section></section></section><section style="box-sizing: border-box; margin: 0px -18px 0px 0px; padding: 0px 0px 0px 10px; height: auto; overflow: visible; width: 43px; max-width: 100%; display: inline-block; vertical-align: middle; align-self: center;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; position: static; transform: rotateZ(45deg);"><section style="box-sizing: border-box; margin: -5px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: 33px; overflow: hidden; width: 33px; max-width: 100%; display: inline-block; vertical-align: top; border-style: solid; border-width: 8px; border-color: rgb(255, 255, 255); background-color: rgb(232, 199, 156);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: justify;"><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p></section></section></section></section></section></section></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: flex-start; flex-flow: row; position: static; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 10px; height: auto; overflow: visible; width: 610px; max-width: 100%; display: inline-block; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(245, 252, 241);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">从秭归脐橙千里赴约，到本土美食主场狂欢，宜昌借助“苏超”“楚超”的顶级流量，完成了一场地域品牌的逆袭。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">“赛事塑造品牌，品牌赋能地域，地域又反哺品牌，三者环环相扣，形成一条共生共荣、相互赋能的品牌生态链。”</strong>三峡大学文学与传播学院教授罗庆学长期关注城市品牌传播，他说，地方赛事创造流量，流量沉淀为强劲的城市品牌价值，进而提升在公共传播空间里的大众认可度。当一个地域形成强势公共品牌后，它又会反向赋能本地几乎所有市场品牌，形成公共价值与市场价值相互加持、相互成就的良性循环。就像三峡大坝与秭归脐橙，彼此背书、彼此提升，本质上是一个相互建构、协同增值的过程，最终推动各类市场主体实现IP化，而 IP 化，正是当下品牌建设与市场营销最关键的抓手。</p></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 10px 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; text-align: center; line-height: 0; position: static;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0;"></section></section><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(46, 101, 91); line-height: 1.8;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">罗庆学认为，赛事品牌、地域品牌、市场品牌三者相互赋能、相互提升，是打造城市IP、产品IP、文化IP最有效的路径，也是经过实践检验、屡试不爽的城市传播策略。只有实现 IP 化，一个地方、一个产品才能在白热化的市场竞争中真正破圈而出，获得更高辨识度、更大知名度、更持续的流量与关注度，进而转化为实实在在的经济价值与社会价值。</p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px;"/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">罗庆学说，宜昌的成功在于接住了流量，更在于读懂了赛事、地域与市场品牌之间的深层逻辑。不只是简单借赛事展销好物，更是以足球赛事为流量入口，把赛场人气、市民热情、产业底气融为一体，把短期赛事热度，沉淀为长期城市品牌势能。</p></section></section></section><p></p><p class="empty-p" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;"><br style="box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(62, 62, 62); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"/></p><section style="max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; margin: 0.5em 0px; padding: 0px; outline: 0px; overflow-wrap: break-word !important; box-sizing: border-box;"><section style="max-width: 100%; margin: 0px; padding: 0px; outline: 0px; height: 1px; background-color: rgb(160, 160, 160); line-height: 0; overflow-wrap: break-word !important; box-sizing: border-box;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></section></section></section><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: rgb(136, 136, 136); letter-spacing: 0.544px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;">来源：我的宜昌<br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="font-size: 14px; box-sizing: border-box;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); overflow-wrap: break-word !important; box-sizing: border-box;">制作：舒畅 | </span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 0.544px; overflow-wrap: break-word !important; box-sizing: border-box;">编辑： 熊霞 | </span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); overflow-wrap: break-word !important; box-sizing: border-box;">责编：方军 </span></span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="font-weight: 700; letter-spacing: 0.544px; line-height: 19.2pt; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">出品：蔡甸区融媒体中心</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); 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padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">您有新闻线索，请联系我们：</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">新闻热线：027-84942678</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">投稿邮箱：2187431778@qq.com</span></p></section></section><p><br/></p><link rel="stylesheet" href="//bbs.whcdrm.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_Z8Z" id="wcn_editor_css"/>
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