百年老码头何以成为人气聚集地？
<section style="visibility: visible;"><span leaf="" style="visibility: visible;">今年的“五一”假期，宜昌市伍家岗区做了一件“</span><span leaf="" data-pm-slice="1 1 " style="visibility: visible;">不太正经</span><span leaf="" style="visibility: visible;">”的事。</span></section><p style="visibility: visible;"><span leaf="" style="visibility: visible;">他们在宜昌城区滨江公园专门划了一块“江岸发呆区”。没有喧闹，没有吆喝，只有巨型充气玩偶歪躺在草地上，与蓝天白云、青山绿水作伴。</span><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></p><p></p><section style="text-align: center; margin-bottom: 0px; visibility: visible;" nodeleaf="" data-pm-slice="1 2 []"></section><section style="margin-top: 0px; text-align: right; margin-bottom: 24px; visibility: visible;"><span leaf="" data-pm-slice="1 1 " style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal; color: rgb(136, 136, 136); visibility: visible;">江岸发呆区</span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal; color: rgb(136, 136, 136); visibility: visible;"> </span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal; color: rgb(136, 136, 136); visibility: visible;">区文旅局供图 </span></span></section><p></p><p style="visibility: visible;"><span leaf="" style="visibility: visible;">结果呢？日均超1万人次在此打卡。小红书、抖音频频被九码头草地上的巨型玩偶霸屏。年轻人纷纷前来打卡，就为了坐在江边吹风、拍照、睡觉，在假日里放空。</span></p><p style="visibility: visible;"><span leaf="" style="visibility: visible;">这看起来“不务正业”的操作，背后是一份亮眼的成绩单：“五一”期间，伍家岗区接待游客49.78万人次，同比增长18.95%；旅游收入4.5216亿元，同比增长19.49%；三峡游客中心“两坝一峡”游轮2日-4日连续3天售罄，万达商圈5天客流量40万人次，销售额1700万元；商圈内年轻人占比高达90%。</span></p><p style="margin-bottom: 40px; visibility: visible;"><span leaf="" style="visibility: visible;">从“过路经济”到“落地消费”，百年九码头到底做对了什么？<span textstyle="" style="color: rgb(136, 136, 136); visibility: visible;"> </span></span></p><p></p><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []" style="visibility: visible;"><section data-role="title" data-tools="135编辑器" data-id="167803" style="visibility: visible;"><section style="margin: 10px auto; display: flex; justify-content: center; visibility: visible;"><section style="visibility: visible;"><section style="width: 1px; height: 46px; border-right: 1px solid rgb(153, 206, 255); margin-bottom: -40px; margin-left: -6px; box-sizing: border-box; visibility: visible;"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></section><section style="width: 20%; height: 1px; background-color: rgb(153, 206, 255); margin-bottom: 4px; margin-left: -11px; box-sizing: border-box; max-width: 20% !important; visibility: visible;" data-width="20%"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></section><section style="background-image: linear-gradient(to right, rgb(10, 74, 163), rgb(155, 184, 233)); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; padding: 10px 35px; box-sizing: border-box; transform: rotateZ(0deg); visibility: visible;"><section style="color: rgb(255, 255, 255); visibility: visible;"><strong data-brushtype="text" style="visibility: visible;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-weight: normal; visibility: visible;" data-pm-slice="1 1 "><span leaf="" style="visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(255, 255, 255); font-weight: bold; visibility: visible;">松弛是品质感的“留人术”</span></span></span></strong></section></section><section style="width: 50%; height: 8px; background-image: linear-gradient(to right, rgb(232, 242, 255), rgb(156, 251, 255)); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; margin-left: auto; margin-right: -5px; margin-top: -4px; box-sizing: border-box; visibility: visible; max-width: 50% !important;" data-width="50%"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></section></section></section></section></section><p></p><p style="line-height: 1.75em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;">九码头有天赐的优势——磨基山与长江构成了青山绿水的自然风景，滨江公园里草坪和树营造了悠闲和惬意。江边远眺，几座长江大桥的建筑线条和沿江楼宇透出城市的现代化气息。</span><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></p><p></p><section style="text-align: center;margin-bottom: 0px;" nodeleaf=""></section><section style="margin-top: 0px;text-align: right;" data-pm-slice="2 2 []"><span leaf="" mpa-font-style="mnzfa2cw1ybc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);">三峡游客中心</span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-pm-slice="1 1 "><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);"> </span></span><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);">邵勇</span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);"> 摄 </span></span></section><p></p><p style="line-height: 1.75em;"><span leaf="">“我们想，放大滨江公园的舒适感，用‘发呆区’营造一种轻松的环境，让大家有城市度假的体验感。”伍家岗区文化和旅游局副局长宋婷婷介绍“江岸发呆区”的打造思路时说。</span><span leaf=""><br/></span></p><p style="line-height: 1.75em;"><span leaf="">“江岸发呆区”只是缩影。整个“五一”假期，伍家岗在滨江公园，特别是九码头文商旅综合体沿线打出“慢下来”的组合拳：江豚广场的滑板秀、夷陵长江大桥下的露天音乐会、发呆区晚上的露天电影……没有高分贝的喧闹，而是一种“你就待着，也很好”的氛围。</span><span leaf=""><br/></span></p><p style="line-height: 1.75em;"><span leaf="">“我们下高速经过夷陵长江大桥，就被这边五颜六色的装置吸引了，停了车过来看看山水，吹吹风，太舒服了。”从长沙来宜昌的游客何玉湘带着女儿自驾来宜昌，刚一进城就被“拽”住了脚步。</span></p><p><span leaf="">宜昌市民罗梦琴和家人朋友也被卡通装置吸引而来。她躺在充气沙发上，用相机记录美景：“头顶是蓝天，坐起来还能看到那棵特别美的树。整个人就很放松，感觉身体的疲惫这一刻全释放了。宜昌真的是一座来电的城市。”</span><span leaf=""><br/></span></p><p style="margin-bottom: 24px;"><span leaf="">这正是伍家岗区想要的效果。用“松弛感”做引子、用青春化的表达实现网络传播效果、用“体验感”做闭环。发呆区的年轻人拍完照，自然会溜达到周边商圈，买一杯咖啡、吃一顿饭、逛一逛街……</span></p><p style="margin-bottom: 40px;"><span leaf="">先聚人气，才能促消费、聚财气。</span></p><p></p><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-role="title" data-tools="135编辑器" data-id="167803"><section style="margin: 10px auto;display: flex;justify-content: center;"><section><section style="width: 1px;height: 46px;border-right: 1px solid #99ceff;margin-bottom: -40px;margin-left: -6px;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 20%;height: 1px;background-color: #99ceff;margin-bottom: 4px;margin-left: -11px;box-sizing:border-box;max-width:20% !important;" data-width="20%"><span leaf=""><br/></span></section><section style="background-image: linear-gradient(to right, rgb(10, 74, 163), rgb(155, 184, 233)); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; padding: 10px 35px; box-sizing: border-box; transform: rotateZ(0deg);"><section style="color: rgb(255, 255, 255); text-align: center;"><strong data-brushtype="text"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-weight: normal;" data-pm-slice="1 1 "><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(255, 255, 255);font-weight: bold;">烟火气用“新物种”对话年轻人</span></span></span></strong></section></section><section style="width: 50%; height: 8px; background-image: linear-gradient(to right, rgb(232, 242, 255), rgb(156, 251, 255)); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; margin-left: auto; margin-right: -5px; margin-top: -4px; box-sizing: border-box; max-width: 50% !important;" data-width="50%"><span leaf=""><br/></span></section></section></section></section></section><p></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">如果说发呆区是“慢”，那万达广场的面包节就是“热”。</span></p><p><span leaf="">4月30日至5月5日，万达广场联合20家面包品牌举办“面包狂想曲生活节”。数据显示：20家商户每户日均销售额2000元，单日总销售额4万元，6天累计24万元。刚出炉的面包香、手冲咖啡香，让商圈门口的广场，变成了一个年轻人愿意“逛吃”的社交场。</span></p><p></p><section style="text-align: center;margin-bottom: 0px;" nodeleaf=""></section><section style="margin-top: 0px;text-align: right;" data-pm-slice="2 2 []"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-pm-slice="1 1 "><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);">万达广场</span></span><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);">面包狂想曲市集</span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-pm-slice="1 1 "><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);"> </span></span><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-pm-slice="1 1 "><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);">邹雨松</span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);"> 摄 </span></span></section><p></p><p><span leaf="">“备货完全不够，每天都售空。活动不仅给我们提供了展示的机会，也让市民们感受到了宜昌的烟火气，活动办得很好。”古利古拉烘焙&芬兰特色餐厅负责人姚珊珊笑着说。万达广场也在这次活动中尝到甜头：5天累计客流量40万人次，销售额1700万元，同比均有增长。</span></p><p><span leaf="">面包节只是九码头热闹的一面，伍家岗区为年轻人准备的“大餐”，远不止于此。</span></p><p><span leaf="">区委社会工作部、区文旅局、万寿桥街道、区融媒体中心共同搭台，举行“九码头文商旅融合消费新地标启动仪式”暨“九码头文商旅大礼包”首发活动。万寿桥街道现场发布了文旅美食游乐路线，推出《九码头消费地图》和打卡集章活动，烧烤、肥鱼、住宿、咖啡、游轮推荐等等一应俱全。</span></p><p><span leaf="">万寿桥街道党工委书记曾雷说：“我们要让年轻人来了之后，不用花心思做攻略，跟着地图去吃、去玩、去拍照。”</span></p><p><span leaf="">九码头文商旅综合体里，商圈里年轻人聚集，游轮也在吸引年轻人目光。</span></p><p><span leaf="">三峡旅游集团斥资约3亿元打造的“长江行·揽月”打破传统游轮模式，搭载华为鸿蒙智家全舱智能系统，成为一个集沉浸式演艺、智能交互、江景餐饮于一体的“新物种”。</span></p><p style="margin-bottom: 40px;"><span leaf="">“以前提到游轮，年轻人觉得是‘爸妈的旅游’。但‘揽月号’完全不一样，登船就如同进入剧本，晚上看露天电影、甲板上还能吃烧烤，对年轻人也很有吸引力。”参与体验的旅游博主“如是见如是闻”说。</span></p><p></p><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-role="title" data-tools="135编辑器" data-id="167803"><section style="margin: 10px auto;display: flex;justify-content: center;"><section><section style="width: 1px;height: 46px;border-right: 1px solid #99ceff;margin-bottom: -40px;margin-left: -6px;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 20%;height: 1px;background-color: #99ceff;margin-bottom: 4px;margin-left: -11px;box-sizing:border-box;max-width:20% !important;" data-width="20%"><span leaf=""><br/></span></section><section style="background-image: linear-gradient(to right, rgb(10, 74, 163), rgb(155, 184, 233)); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; padding: 10px 35px; box-sizing: border-box; transform: rotateZ(0deg);"><section style="color: rgb(255, 255, 255);"><strong data-brushtype="text"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-weight: normal;" data-pm-slice="1 1 "><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(255, 255, 255);font-weight: bold;">37名外卖员、快递员当上“星荐官”</span></span></span></strong></section></section><section style="width: 50%; height: 8px; background-image: linear-gradient(to right, rgb(232, 242, 255), rgb(156, 251, 255)); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; margin-left: auto; margin-right: -5px; margin-top: -4px; box-sizing: border-box; max-width: 50% !important;" data-width="50%"><span leaf=""><br/></span></section></section></section></section></section><p></p><p style="line-height: 1.75em;"><span leaf="">九码头的年轻化，不只体现在业态上，更体现在思维的转变上。</span></p><p><span leaf="">在新地标启动仪式上，37名外卖员、快递员被正式聘为“新耀伍家·星荐官”，他们领到文旅礼包和聘书，成了九码头文旅推广的“流动名片”。</span></p><p style="margin-bottom: 0px;"><span leaf=""></span></p><p></p><section style="margin-top: 0px;text-align: center;margin-bottom: 24px;" data-pm-slice="2 2 []"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);">九码头文商旅融合消费新地标启动仪式</span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);"> </span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;" data-pm-slice="1 1 "><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);"> </span></span><span leaf="" mpa-font-style="mnzfa2cw1ybc" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-right: 0px; margin-left: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="letter-spacing: normal;color: rgb(136, 136, 136);">夏靓 摄 </span></span></section><p></p><p><span leaf="">“我们每天跑上百个单子，接触大量外地游客和本地居民。送餐的时候顺带介绍一下九码头好吃好玩的，顺手的事。”美团骑手余俊在授聘现场说，腼腆里带着自豪。他们在配送时将文商旅大礼包附赠给顾客，实现“点对点”导流。</span></p><p><span leaf="">这种“政府搭台、商户参与、新就业群体链接”的模式，成本低、覆盖面广、精准度高。与其花大钱投广告，不如用最接地气的方式，让每一个穿梭于城市的人成为传播者。</span></p><p><span leaf="">数据证明，这种思路有了初步成效。“五一”期间，伍家岗区重点监测的5家限上餐饮企业营业额96.8万元，同比增长10.2% 。游客过夜率明显提升，酒店入住率接近96%。从“路过”到“留下”，从“留下”到“消费”，链条正在形成。</span></p><p style="margin-bottom: 40px;"><span leaf="">当然，九码头的故事还远没结束。按照规划，这里还将引入更多夜游、夜演、夜宴业态，真正把“国家级夜间文旅消费集聚区”的牌子擦亮。</span></p><p></p><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section data-role="title" data-tools="135编辑器" 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style="fill:#97fbff;fill-rule:evenodd;"></path></g></g></svg></section><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;transform: rotateZ(0deg);"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px 15px;outline: 0px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;font-size: 16px;color: rgb(39, 39, 39);text-align: center;"><strong data-brushtype="text" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="line-height: 1.75em;"><span leaf="" data-pm-slice="1 1 " style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; justify-content: center; transform: rotateZ(0deg); font-size: 17px; overflow-wrap: break-word !important;" mpa-font-style="mp3dj1em1qbt" data-mpa-action-id="mp3dj1f2kmg"><span textstyle="" style="color: rgb(0, 122, 170);">记者手记</span></span></p></strong></section></section><section data-width="50%" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: -14px 0px 0px;padding: 0px;outline: 0px;max-width: 50%;box-sizing: border-box;overflow-wrap: break-word !important;width: 48.0921px;height: 17px;background: linear-gradient(to right, rgb(232, 242, 255), transparent);"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></span></section></section></section></section></section><p></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span textstyle="" style="color: rgb(0, 122, 170);font-weight: bold;">慢下来的睿智</span></span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px 0px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; box-sizing: border-box !important; overflow-wrap: break-word !important;">与其说百年码头九码头做对了什么，不如说它放下了什么。</span></p><p><span leaf="">放下“来了就必须花钱”的急切，放下“每寸土地都要变现”的算计。先让年轻人舒服，再谈消费；先承托情绪，再谈增长。这不是“不务正业”，而是一种更清醒的认知：在注意力稀缺的年代，谁能接住年轻人的情绪，谁就能接住他们的脚步。</span></p><p><span leaf="">九码头没有刻意“制造”消费。发呆区的沙发不卖票，江风免费吹，露天电影随便看。年轻人们拍完照会去逛逛市集，吹完风会循着面包香走进万达，累了自然会住下来。消费，成为了被服务好的结果，而不是被追逐的目标。</span></p><p><span leaf="">这或许就是“利他”的城市哲学：先成全人，再被成全。而九码头证明了一件事——当你真心为年轻人着想，他们不会让你失望。</span></p><p><span leaf="">百年码头，正在学会这种“慢下来的睿智”。</span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0cm 0cm 0.0001pt; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 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clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px;"><span leaf="" style="color: rgb(136, 136, 136); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 14px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">来源：</span><span style="color: rgb(136, 136, 136); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 14px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255);">魅力伍家岗</span></span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0cm 0cm 0.0001pt; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span 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