微短剧“链”动襄州：流量变“留量” 风景变“前景”
<section class="_135editor" data-tools="135编辑器" data-id="167236" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px 0px 0px 4px; height: auto; overflow: visible; width: auto; max-width: 100%; flex-direction: column; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(207, 77, 26); border-radius: 10px; z-index: 1;"><section style="box-sizing: border-box; margin: 0px; padding: 15px 10px; height: auto; overflow: visible; width: auto; max-width: 100%; border: 1px solid rgb(207, 77, 26); border-radius: 10px; background-color: rgb(255, 255, 255); transform: translate(-3px, -3px);"><section data-autoskip="1" class="135brush" style="box-sizing: border-box; margin: 0px; padding: 10px 0px 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; background-color: transparent;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: 16px;">当下微短剧行业热度高涨，成为数字文化产业发展的新兴赛道。</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: 16px;">襄阳市襄州区</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: 16px;">紧抓时代发展机遇，深挖微短剧产业潜力，<strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(149, 55, 52);">探索微短剧与电商经济、农文旅、乡村振兴深度融合</span></strong>的多元发展路径，把线上火热流量转化为实体经济长效发展的实在“留量”，助推区域经济转型升级，助力乡村全面振兴。</span></section></section></section><section data-width="44px" style="box-sizing: border-box; margin: -5px 0px 0px 30px; padding: 0px; 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margin: 0px; padding: 8px 15px; height: auto; overflow: visible; width: auto; max-width: 100%; border: 1px solid rgb(238, 176, 105); background-color: rgb(255, 255, 255); border-radius: 0px 0px 15px; transform: translate(-4px, -4px);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(110, 72, 53); text-align: center;"><strong class="135brush" data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">“微短剧+电商”：流量变销量的“新利器”</strong></section></section></section></section></section></section><section class="_135editor" data-tools="135编辑器" data-id="168249" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; margin: 20px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(251, 242, 241);"><section class="assistant" data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 610px; max-width: 100%;"></section><section style="box-sizing: border-box; margin: 0px; padding: 15px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section data-autoskip="1" class="135brush" deep="7" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; background: transparent;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px;">依托微短剧强大的内容传播力与影响力，襄州区积极推动本土优质企业、特色农优产品走进影视剧情，<strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(149, 55, 52); text-wrap: inherit !important;">构建以剧带货、以货促产、产销齐旺的良好发展格局。</span></strong></span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px;">返乡创业的“90后”制片人黄永广真切感受到微短剧带来的产业红利。由他参与制作的精品微短剧上线热播后迅速走红，3天便登上热门平台热度榜单榜首。借着超高人气，剧中植入的卧龙锅巴、本土特色茶饮等襄州特产品牌知名度持续提升，产品销量一路攀升。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;">今年3月，正大食品、卧龙神厨等本土龙头企业联合打造的都市励志微短剧正式开</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;">机，通过开机现场品牌展位、短剧流量明星代言产品、场景共建等多元方式深度融入剧情，让本土企业全方位融入影视创作，打通影视流量赋能实体经济的畅通渠道，实现“以剧带品、以品助产”。</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px;"></span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px;">襄州区积极创新营销模式，联动“拾壹商城”等本土优质电商平台，用趣味剧情植入拓宽品牌销路，实现品牌宣传与市场消费共赢。</span></p></section></section></section></section></section><p></p><p style="box-sizing: border-box; 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margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(252, 243, 229); z-index: 0;"><section style="box-sizing: border-box; margin: 0px; padding: 8px 15px; height: auto; overflow: visible; width: auto; max-width: 100%; border: 1px solid rgb(238, 176, 105); background-color: rgb(255, 255, 255); border-radius: 0px 0px 15px; transform: translate(-4px, -4px);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(110, 72, 53); text-align: center;"><strong class="135brush" data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">“微短剧+农文旅”：乡村振兴的“新引擎”</strong></section></section></section></section></section></section><section class="_135editor" data-tools="135编辑器" data-id="168249" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; margin: 20px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(251, 242, 241);"><section class="assistant" data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 610px; max-width: 100%;"></section><section style="box-sizing: border-box; margin: 0px; padding: 15px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section data-autoskip="1" class="135brush" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; background: transparent;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px;">依托辖区秀美田园风光与深厚人文底蕴，襄州区将微短剧拍摄取景地搬进美丽乡村，<strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(149, 55, 52); text-wrap: inherit !important;">让影视产业成为激活乡村文旅经济的新引擎。</span></strong></span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"></p><p founder-image-comment-id="21779073570418" style="box-sizing: border-box; margin-top: 6px; margin-bottom: 0px; padding: 0px; font-size: 13px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(119, 119, 119); letter-spacing: 0px !important; line-height: 2 !important;">金寨田园影视基地光影小院。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;">2025年9月，峪山镇金寨田园影视基地建成投用，接连拍摄多部聚焦乡村振兴题材的优质微短剧，全网累计播放量突破千万次，直接带动景区游客量大幅上涨。该基地顺势打造沉浸式文旅体验项目，推出国风旅拍、实景演绎、趣味剧本杀等新潮玩法，<strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; background-color: transparent; caret-color: red; color: rgb(149, 55, 52); text-wrap: inherit !important;">形成影视拍摄引流、文旅游玩消费、村民务工增收、乡土文化传播的良性循环。</span></strong></span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;">自然风光成为天然拍摄布景，农家特产化身剧情实用道具，普通村民变成片场演员，昔日静谧乡村借着影视东风热闹起来，乡土资源变身富民兴村的宝贵财富。</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;"></span></p></section></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; caret-color: red;"></span></p><p style="box-sizing: border-box; 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margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; flex-direction: column; display: flex !important;"><section style="box-sizing: border-box; margin: 0px 0px 0px 10px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; align-items: center; z-index: 3; display: flex !important;"><section data-width="8px" style="box-sizing: border-box; margin: 0px; padding: 0px; height: 8px; overflow: hidden; width: 8px; max-width: 100%; border-radius: 100%; background-color: rgb(216, 60, 24);"></section><section data-width="8px" style="box-sizing: border-box; margin: 0px 5px; padding: 0px; height: 8px; overflow: hidden; width: 8px; max-width: 100%; border-radius: 100%; background-color: rgb(216, 60, 24);"></section><section data-width="8px" style="box-sizing: border-box; margin: 0px; padding: 0px; height: 8px; overflow: hidden; width: 8px; max-width: 100%; border-radius: 100%; background-color: rgb(216, 60, 24);"></section></section><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(252, 243, 229); z-index: 0;"><section style="box-sizing: border-box; margin: 0px; padding: 8px 15px; height: auto; overflow: visible; width: auto; max-width: 100%; border: 1px solid rgb(238, 176, 105); background-color: rgb(255, 255, 255); border-radius: 0px 0px 15px; transform: translate(-4px, -4px);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(110, 72, 53); text-align: center;"><strong class="135brush" data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">“微短剧+就业”：家门口的“新饭碗”</strong></section></section></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; caret-color: red;"></span></p><p></p><section class="_135editor" data-tools="135编辑器" data-id="168249" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; margin: 20px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(251, 242, 241);"><section class="assistant" data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 610px; max-width: 100%;"></section><section style="box-sizing: border-box; margin: 0px; padding: 15px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section data-autoskip="1" class="135brush" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; background: transparent;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px;">在黄龙镇向湾村，“红军食堂”主理人王琴本色参演乡村题材微短剧，既能在家门口拍戏赚取收入，还能借助镜头把当地红色故事、乡村美景传播到全国各地。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;">如今襄州微短剧产业集群效应愈发明显，</span><strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red; color: rgb(149, 55, 52);">每一部剧集开拍，都能带动摄影、化装、场务、灯光等数十个影视相关岗位吸纳本地群众就业。</span></strong><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;">在本土影视企业带动下，演员招募、道具租赁、服装定制等配套产业不断完善，覆盖拍摄全流程的微短剧产业链日趋成熟，就业带动效应日益强劲。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center;"></p><p founder-image-comment-id="21779074527578" style="box-sizing: border-box; margin-top: 6px; margin-bottom: 0px; padding: 0px; font-size: 13px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(119, 119, 119); letter-spacing: 0px !important; line-height: 2 !important;">拾光剧场。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;">襄州区还大力布局智能影视创作领域，将目光投向决定未来竞争力的技术前沿——AIGC（人工智能生成内容），特别是AI漫剧这一爆发式增长的新兴业态。</span><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px; background-color: transparent; caret-color: red;"></span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; font-size: 16px;">面对算力成本高、技术门槛高等行业共性难题，<strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(149, 55, 52); text-wrap: inherit !important;">襄州“引外智、育本土”双向发力。</span></strong>一方面，用足“楚商回乡”政策导向，积极招引长沙AI漫剧头部企业未序科技、横店优质短剧企业大楚跃升等返乡创业，推动其技术、人才资源与本地产业、就业需求精准对接。另一方面，加快本土生态培育，筹备AI漫剧大赛，探索本土出版书籍IP改编，引导AIGC技术在本土版权剧中应用，扶持湖北时光绘剧、悦界影视等本土优质企业发展壮大。</span></p></section></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; text-wrap: inherit !important; caret-color: red;"></span></p><p></p><section class="_135editor" data-tools="135编辑器" data-id="96306" style="box-sizing: border-box; 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margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; line-height: 2em; color: rgb(51, 51, 51); background-color: transparent;"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">…记者手记…</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">从单部短剧火爆出圈到全链条产业蓬勃兴起，从单一内容创作到多领域跨界融合，襄州区把微短剧产业作为壮大文化新质生产力、优化产业结构的重要抓手，持续夯实影视协拍、本土创作、智能赋能、业态融合四大发展优势，推动微短剧产业短期热度，源源不断转化为区域高质量发展的长久动力。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal;">襄州区将持续深耕数字视听产业赛道，打造饱含襄阳风情、彰显襄州底蕴的优质影视佳作，深化AI技术与影视产业融合应用，不断升级“微短剧+”多元发展模式，以文化聚合力、以产业促发展，用微短剧书写城市文化传承、城乡融合发展、百姓幸福增收的崭新篇章。</p></section></section></section></section></section></section></section></section></section><p></p><section style="max-width: 100%; font-size: 14px; text-wrap: wrap; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); 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