一朵栀子花，撬动十五城

蔡甸融媒 发表于 2026-5-22 16:26:46

<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">初夏的武汉，是被一缕清甜的栀子香唤醒的。5月中旬，2026年“送你10万朵栀子花”活动如期启幕。<p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><iframe src="https://video.app.dawuhanapp.com/fs/transcode/20260520/jmy/8269e3b7-aa81-4355-be08-225b9683293d/video_8269e3b7-aa81-4355-be08-225b9683293d.mp4" frameborder="0" width="550" height="414" allowfullscreen="" style="max-width: 600px; max-height: 400px; border-width: 0px; border-style: none;"></iframe><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">这是武汉连续第四年在初夏的街头派送这朵白色小花，向城市、向夏日、向生活深情告白。从最初街角的偶遇，到如今全城联动的文旅盛事，栀子花已成为武汉初夏最鲜明的城市名片。 <p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">江汉关广场前，全国游客排队领取栀子花。大明摄<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">而这一朵花的浪漫，也未止步于一城芬芳。今年，武汉的栀子香飘出江城，跨越山水，联动长沙、南昌、岳阳等15座长江中游城市，让栀子花香飘在长江畔的街头巷尾，并配套推出各项特色文旅活动，这朵小白花，成为区域文旅协同最柔软也最坚韧的“绿色通行证”。<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">全域盛宴：<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">从“送花”到“玩花”<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">老武汉的夏天，总伴着“栀子花”的叫卖声，竹篮里的白花沾着晨露，别在衣间、放在车内，香气能伴一整天。这份记忆，也是老武汉最珍贵的“情绪密码”。<p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">“栀到了”市集。曾熙来摄<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">长江流域多地都种栀子，而在武汉，今年这场“送花”已升级为“玩花”的全域盛宴。5月16日，主会场江汉关广场，“栀到了”花报亭前人头攒动。身着绿工装的“送花使者”将带露花束递出，温柔了整座城。“真的被武汉浪漫到了！”来自南昌的两名年轻女孩领到花，兴奋地在江汉关前合影，“我们带走的不仅是花，更是一座城市的美好回忆，这就是旅行的意义。”<p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">在江汉关广场，游客领取栀子花后拍照留影。曾熙来摄<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">今年的派送点位多达80余个，从东湖、晴川阁到巴公房子、昙华林，花香所至，皆是风景。更妙的是，花香落地成了烟火消费。76家本土门店深度相拥，爷爷不泡茶推出栀子特饮，中百集团推出持花满减，武汉面塑非遗传承人徐杨的栀子花发簪成了汉服少女的最爱，武汉剪纸非遗传承人周坤的《浅夏栀香》一上午卖出几十份。<p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">绿皮火车化身“栀子花专列”。实习生刘艾佳摄<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">5月19日中国旅游日，5856次武昌—武昌环线列车化身去全国独一份“栀子花专列”。这趟“绿皮慢车”，将怀旧与浪漫打包。西安游客“小太阳”感动地说：“车厢里的花香、广播里用武汉话讲的地标故事，窗外掠过的老建筑，都让人觉得新鲜又治愈。”<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">十五城共赴：<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">从“相邻”到“相融”<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">作为2026长江中游城市群文旅消费季的核心板块，“送你10万朵栀子花”活动今年首次将武汉、长沙、南昌、黄石、鄂州、孝感、咸宁、仙桃、天门、潜江、襄阳、宜昌、岳阳、九江、神农架等15座城市紧密联结。<p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">在江汉关主会场的市集上，宜昌、鄂州等地的特色摊位一字排开。<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">这是从“相邻”到“相融”的生动实践。5月16日，在江汉关主会场的市集上，长江中游城市群的多座城市派出了“代表”,宜昌、鄂州、岳阳等地的特色摊位一字排开。来自湖南的游客陈女士在宜昌摊位前买下红油包子冰箱贴，笑着说：“没想到在武汉能一次性尝到这么多周边城市的特产，感觉长江中游像一家人，串个门就把好东西带回家。”<p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">长沙“送你10万朵栀子花”活动现场。<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">同一天，在长沙，“送你10万朵栀子花”活动同步启动，天心阁竖起3米高栀子拱门，机器人“簪花郎”全城快闪。接下来的周末，南昌、岳阳，街头将花香漫溢，联动开展文旅惠民。从客源互送到资源共享，栀子花打破城市壁垒，拉近心理距离。<p style="margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">其实，这已不是武汉第一次与长沙、南昌、岳阳等城市同心聚力，共绘文旅发展宏图，让长江中游的美好被全球看见。2023年5月，武汉市文旅局推出了“送武汉人10万朵栀子花”活动，花满全城，人们在惊喜中欣然接纳了来自城市的浪漫。2024年5月，栀子花活动变成了武汉与长沙的“双城联动”，10万朵栀子花空降武汉、长沙，何炅在长沙街头唱响了《栀子花开》。2025年5月，“栀子花”活动从“双城”直接变成“四城联动”，南昌、岳阳加入。长江中游城市群以花为媒，组成CP吸引众多游客。一朵栀子花，撬动了三城的文旅市场。 <p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">到了今年，长江中游城市的文旅互动，更加引人瞩目。3月28日，2026年武汉文化旅游发展大会召开，武汉、长沙、南昌三城正式携手推出文旅消费季，构建“品牌共建、市场共拓”的区域文旅发展新格局。“鄂了！赣饭！真湘”三个谐音热词在网络迅速走红，也彰显出三城从独树一帜迈向抱团发展、聚力前行的全新态势。“五一”期间，武汉、长沙、南昌、岳阳——四座长江中游城市同步开启“名楼同游集章打卡”活动，联袂打响沿江文旅特色名片。<p style="margin: 1em 0px; padding: 0px; color: rgb(51, 51, 51); font-family: Open Sans, Arial, Hiragino Sans GB, STHeiti, WenQuanYi Micro Hei, Microsoft YaHei UI, 微软雅黑, SimSun, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); line-height: 1.5; font-size: 18px; text-indent: 2em; text-align: justify;">一朵栀子花，承载的是城市温情，更是中部崛起的文旅力量。长江滚滚，花香悠悠。这朵“武汉小白花”，不仅是夏日的浪漫符号，更是长江中游城市群协同发展的生动缩影——以温柔破边界，以共生促繁荣。（本文图片除署名外，均由通讯员供图） <section style="white-space: normal; overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; background-color: rgb(255, 255, 255); box-sizing: border-box; margin-bottom: 0px;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; max-width: 100%; margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><section style="overflow-wrap: break-word; max-width: 100%; height: 1px; background-color: rgb(160, 160, 160); box-sizing: border-box; line-height: 2em;"> </section></section></section><p style="margin: 0px; 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一朵栀子花，撬动十五城