宜昌怎么留住这400万人，甚至……
<p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">长江游轮历经半个多世纪发展，从早期涉外客运到如今高端休闲度假，已成为长江旅游最具辨识度的核心业态。</span><span textstyle="" style="font-size: 15px; color: rgb(0, 122, 170); font-style: italic; visibility: visible;">（</span></span><span style="color: rgb(0, 122, 170); font-family: 微软雅黑; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); float: none; visibility: visible; display: inline !important;" data-pm-slice="0 0 []"><span leaf="" style="visibility: visible;"><span textstyle="" style="font-size: 15px; font-style: italic; visibility: visible;">点击了解更多 </span></span><span leaf="" style="visibility: visible;"><a class="normal_text_link mp_article_text_link" target="_blank" style="color: rgb(0, 122, 170); visibility: visible;" href="https://mp.weixin.qq.com/s?__biz=MzAxNDA1ODA2NQ==&mid=2651867462&idx=1&sn=46f4e0208da5f180f1b64767637c2ad6&scene=21#wechat_redirect" textvalue="漂浮的 “黄金产业”，宜昌亮出“巨无霸”" data-itemshowtype="0" linktype="text" data-linktype="2" link-id="43ea" hasload="1"><span textstyle="" style="font-size: 15px; font-style: italic; visibility: visible;">漂浮的 “黄金产业”，宜昌亮出“巨无霸”</span></a><span textstyle="" style="font-size: 15px; font-style: italic; visibility: visible;">）</span></span></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">今年年初的宜昌市创新发展大会上，宜昌提出要大力发展游轮经济。近期，随着宜昌打造的高端游轮“长江行·揽月”首航，三峡国际游轮中心即将建成投用，游轮经济正在开启全新大门。</span></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">每年数百万游轮游客汇聚于宜昌，为城市带来前所未有的发展机遇，怎样发展好游轮经济成为宜昌面临的又一课题。</span></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p></p><section style="text-align: center; visibility: visible;" nodeleaf=""></section><p></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">宜昌发展游轮经济，既有长处也有短板。</span></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">宜昌港是长江游轮主要始发港和目的港之一。</span></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">据中国交通运输协会游轮游艇分会，中国船东协会长江船东分会旅游客运发展部、重庆航运交易所编撰的《长江游轮旅游发展报告》2025版统计：</span></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.6em; text-align: justify; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">2025年，<span class="" link-id="link-1780558857139-0.31960848946543385">长江三峡游轮</span>累计发船4972艘次，完成客运量120.10万人。其中，渝宜线、万宜线、奉宜线合计发船4714艘次、客运量114.28万人，占比分别高达94.81%和95.15%。这意味着绝大部分长江三峡游轮和游客都要停靠宜昌。</span></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.6em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">而在2024年，宜昌“两坝一峡”游</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; color: rgb(88, 87, 87); visibility: visible;">年接待量达270万人次，仅次于上海浦江游420万人次、重庆两江游358万人次，位居长江沿线城市滨江游第三位。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="text-align: center;" nodeleaf=""></section><p></p><p style="line-height: 1.6em;"><span style="color: rgb(136, 136, 136); font-family: 微软雅黑; font-size: 14px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" data-pm-slice="0 0 []"><span leaf="">▲“</span><span leaf="">两坝一峡”旅游线路受到游客追捧。林潇 摄</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">两数相加，</span><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);font-weight: bold;">每年有近400万游客在宜昌搭乘游轮</span><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">，这一规模不仅是长江游轮旅游的重要数字支撑，更是宜昌发展游轮经济的核心底气。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">相较于游客规模，宜昌短板之处是本地游轮数量偏少、船型偏旧，且近400万游客“流量”没能充分转化为“留量”。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">数据显示，目前运营的47艘省际游轮中，重庆籍占32艘，客位数近七成；湖北籍15艘，宜昌籍仅3艘。湖北籍游轮平均船龄16.2年，比重庆籍老4.5年。150米级主力高端船型也以重庆籍居多。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">“无论是重庆来的游客，还是宜昌出发的游客，都把宜昌当作一个码头，客人仍以‘过境打卡’为主，没能充分地当作旅游目的地。”宜昌旅游行业一位资深从业人士介绍。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">他继续补充，省际游轮游客仅船票就要花费四千元到上万元不等，这些游客全部是高净值人群，没能充分留在宜昌消费相当惋惜。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">海量客流未能充分转化为城市消费存量，巨大的市场潜力尚未完全释放。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="text-align: center;" nodeleaf="" data-pm-slice="1 1 []"></section><p></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">“宜昌发展游轮经济，绝非多造几条游轮和建设游轮母港就可以干成，它需要方方面面的配合。”湖北峡州国际旅行社有限公司董事长胡时华接受采访时说。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p><span leaf=""><span textstyle="" style="color: rgb(88, 87, 87);">胡时华和长江航运打了30多年交道，他旗下的公司目前投资有新高湖号、长江印象号两艘游轮，同时还在省内经营一家大型旅游公司，在胡时华看来，发展游轮经济是个系统工程。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">胡时华认为，在长江游轮“退三进一”的政策</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;" data-pm-slice="1 1 "><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">下</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">（退出3艘省际运输客船方可申请新建1艘客船，并暂停新增企业审批），如何扩大游轮船队不是解药，怎样把所有游轮为我所用才是症结所在。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="text-align: center;" nodeleaf=""></section><p></p><p style="line-height: 1.6em;"><span style="color: rgb(136, 136, 136); font-family: 微软雅黑; font-size: 14px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" data-pm-slice="0 0 []"><span leaf="">▲</span><span leaf="">游客们乘坐长江三峡8号观光游轮，欣赏三峡风光。通讯员 彭强 摄</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">胡时华给出了三方面建议：</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);font-weight: bold;">一是持续提升城市能级。</span><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">要不断丰富夜经济，打造旅客留在宜昌过夜文旅场景。必须打造类似上海黄浦江、重庆朝天门留得住客人的城市文旅场景，真正让游客有在宜昌停留一到两天的必要理由，其中包括，加大开放口岸建设，开通更多国际航线，让更多的三峡游轮的游客落地宜昌。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);font-weight: bold;">二是丰富文旅产品类型。</span><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">在做好宜昌到重庆航线的同时，做好短途游轮航线的开发，打造契合湖北<span class="" link-id="link-1780558857138-0.18183890872760378">神武峡</span>旅游目的地的产品，通过宜昌到奉节的航线，打造向南到恩施，向北到神农架、武当山的两个小环线产品，和相邻城市共同做好游轮经济开发，把游客留在湖北、留在宜昌，研究开发宜昌到上海的航线，丰富产品类型，不能只盯着宜昌到重庆的上游航线。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);font-weight: bold;">三是把“两坝一峡”产品打造为两日游。</span><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">深度开发晚上住在城区或者昭君码头的过夜产品，把这相当部分体量的游客更好地留在宜昌。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">发展游轮经济涉及城区能级提升，对外开放等诸多领域，不单单是文旅一家的事情，必须依靠文旅、城建、交通、商务等多领域全方位系统支持，才能打破“过境即走”的困境，实现从“过境港”到“目的地”转变。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf=""></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">长江豪华游轮单船平均收入约5400万元——这是长江游轮旅游发展报告给出的一组数据。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">2024年，仅长江游轮（豪华型）船票收入就高达约20.1亿元，而游轮产业每创造1块钱收入，就能带动相关产业10到14块钱的综合效益。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">游轮经济中游轮产品本身就是一块大蛋糕，但宜昌发展游轮经济的目标远不止于此。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">宜昌创新发展大会指出，游轮经济具有显著的乘数效应，能有效带动船舶制造及维修，交通运输、港口服务、商贸金融、文化创意、景区旅游、特色农产品销售等关联产业的发展，</span><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);font-weight: bold;">宜昌游轮经济要从简单的山水观光渡轮型经济向休闲度假型游轮经济发展。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="text-align: center;" nodeleaf=""></section><p></p><p style="line-height: 1.6em;"><span style="color: rgb(136, 136, 136); font-family: 微软雅黑; font-size: 14px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" data-pm-slice="0 0 []"><span leaf="">▲</span><span leaf="">“长江行·揽月”号停泊在宜昌三峡游客中心码头。黄翔 摄</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">三峡大学长江三峡旅游发展研究中心主任黄华说：“发展游轮经济要打造内河游轮企业总部，按市场逻辑发展，强化对上争取与政策耦合，营造优质营商环境；要发挥宜昌独特资源与交通优势，同时体现流域担当与格局，在长江游轮发展中体现我们特有的承东启西、辐射中下游的作用；要真正重视游轮新质生产力，围绕游轮全产业链充分发展，持之以恒、耐心地培育，补齐短板。游轮涉水，一定要像建设海军一样长期发展、坚持战略设计规划。”</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">长江经济带高质量发展智库联盟秘书长、湖北省社科院研究员秦尊文说：“宜昌要聚焦打造长江中上游顶级内河游轮旅游目的地、核心游轮母港，以‘两坝一峡’为核心IP，构建‘船、港、城、景’深度融合的发展格局，发挥三峡国际游轮中心的平台作用，统筹优化茅坪、<span class="" link-id="link-1780558857139-0.4965645100192999">太平溪</span>等港口布局，打造功能互补、协同高效的游轮港群，打通游客接待全流程服务链条。深耕‘两坝一峡’精品短线，做优宜昌至重庆长江黄金水道长线，开发夜游、研学、康养、商务会议等特色主题游轮产品，提供两日游、三日游等多样化选择，推动‘游轮+三峡文化+水电产业+生态休闲’深度融合，打造差异化、高品质文旅体验。同时联动长江沿线城市，共建游轮旅游联盟，实现线路互通、客源互送，破解‘打卡多、刷卡少’的痛点。”</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">秦尊文认为，2026年4月召开的全国服务业大会明确指出，要“围绕居民对高品质生活的追求，扩大升级类服务供给”，并特别提到“发展全屋定制、研学旅游、邮轮房车等新兴业态”。邮轮是游轮的高级形态，这表明游轮经济已被纳入国家层面推动的生活性服务业重点培育方向。此前，多部委出台了《<span class="" link-id="link-1780558857139-0.1708787608030935">关于促进我国邮轮经济发展的若干意见</span>》。目前，我国游轮经济到了起飞的风口。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="text-align: center;" nodeleaf=""></section><p></p><p style="line-height: 1.6em;"><span style="color: rgb(136, 136, 136); font-family: 微软雅黑; font-size: 14px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" data-pm-slice="0 0 []"><span leaf="">▲</span><span leaf="">5月27日，第二艘国产大型邮轮“爱达·花城号”结束试航。计划于11月6日在上海交付，并于11月22日从广州开启首航。</span><span leaf="">新华社发</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">黄华认为，长江内河游轮是我国远洋邮轮发展的重要互补性产品，是邮轮产业上下游产业链条全部掌握在我国自己手中的产业。受国际形势等因素影响，海洋邮轮无法接待游客，大量国内高端邮轮渠道商和客户选择了长江游轮产品。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">宜昌扼守长江中上游咽喉，坐拥三峡世界级文旅资源，是发展长江内河游轮经济的天然核心节点。发展游轮经济，既是宜昌践行长江大保护、推动产业转型升级的重要抓手，也是激活现代服务业，打造长江国际黄金旅游带的具体举措。</span></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.6em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;color: rgb(88, 87, 87);">宜昌发展游轮经济，兼具资源优势、政策机遇与市场空间。要紧扣长江经济带高质量发展要求，以精品化、特色化、绿色化为方向，做强游轮产业、做优文旅服务，全力激活黄金水道文旅价值，让游轮经济成为彰显宜昌城市魅力、推动区域协同发展的闪亮名片，为长江国际黄金旅游带发展再上新台阶贡献宜昌力量。</span></span></p><p style="line-height: 1.6em;"><br/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap-mode: wrap; 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