一粒米撬动全产业！襄阳稻谷从“论斤称”到“按克卖”
<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 14px; letter-spacing: 1.5px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(243, 249, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: 16px; text-wrap: inherit !important;">从田间地头到百姓餐桌，一粒稻谷能走多远？在襄阳，答案正在被重新定义。近年来，这座鄂北粮仓以“链式思维”破题农业高质量发展，将科技、加工与品牌注入“一袋粮”，让原粮变精品、让“论斤称”变“按克卖”。从全生命周期管理的订单种植，到现代化精深加工的“七十二变”，再到数字经济和区域公用品牌的双重赋能，襄阳正走出一条从“种好粮”到“粮好卖”再到“粮值钱”的增值之路，成功解锁农业增效、农民增收的财富密码。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 14px; letter-spacing: 1.5px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(243, 249, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: 16px; text-wrap: inherit !important;">六月盛夏，走进老河口市李楼镇邓岗村，插秧机在田间往来穿梭，一株株嫩绿的秧苗被精准插入泥土，为秋日的丰收埋下希望的种子。这是襄阳“一袋粮”故事的起点。</span></p><section class="_135editor" data-tools="135编辑器" data-id="173559" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: center; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section class="assistant" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(251, 195, 0); text-align: center;"><span style="font-size: 16px;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">全生命周期管理</strong><strong class="autonum" style="box-sizing: border-box; margin: 0px; padding: 0px;"></strong></span></section><section data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: 8px; overflow: hidden; width: 296px; max-width: 100%; background-color: rgb(134, 194, 255);"></section><section style="box-sizing: border-box; margin: 0px; padding: 6px 20px 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(248, 248, 248);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(22, 57, 94); text-align: center;"><span style="font-size: 16px;"><strong class="135brush" data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">让“一袋粮”由“种好”变“好种”</strong></span></section></section><section data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 296px; max-width: 100%;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 335.54 36.06" style="display: block;" xml:space="default"><g id="图层_2" data-name="图层 2"><g id="图层_1-2" data-name="图层 1"><polygon points="0.18 3 0.18 31.06 15.54 22.06 29.54 32.06 48.54 23.06 59.54 33.06 76.54 23.06 110.54 30.06 121.54 24.06 153.54 32.06 178.54 23.06 202.54 32.06 218.54 22.06 246.54 36.06 256.54 24.06 280.54 34.06 312.54 23.06 332.91 31.03 332.91 3 0.18 3" style="fill:#e1e1e1"></polygon><polygon points="332.91 31.06 335.54 32.06 332.91 31.03 332.91 31.06" style="fill:#e1e1e1"></polygon><polygon points="332.73 23.71 335.37 24.71 332.73 23.68 332.73 23.71" style="fill:#f8f8f8"></polygon><polygon points="0 0 0 23.71 15.37 14.71 29.36 24.71 48.37 15.71 59.37 25.71 76.36 15.71 110.36 22.71 121.36 16.71 153.37 24.71 178.37 15.71 202.37 24.71 218.37 14.71 246.37 28.71 256.37 16.71 280.37 26.71 312.37 15.71 332.73 23.68 332.73 0 0 0" style="fill:#f8f8f8"></polygon></g></g></svg></section></section></section></section><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">在老河口，智能化插秧机不仅实现了行距、株距的精准控制，更让抢收抢种跑出了“加速度”。农机手杨逸凡告诉记者：“我们这款插秧机，<span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">一天大概能插30亩地。如果在高标准农田，启用自动驾驶系统，效率可以提高20%左右</strong></span>。”</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">高效的机械化作业，为水稻后期丰产筑牢了根基。老河口市农业农村局种植业股股长陈志学介绍：“<span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">老河口市夏播计划播种水稻17万亩，目前已调配440台插秧机械，已移栽水稻6.2万亩，占比36%，计划6月10日前全部完成。</strong></span>”</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">机械化为夏种提质加速的同时，覆盖“育、种、管、收”的全链条农业社会化服务，正推动襄阳粮食种植<strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;">从传统散户耕作向专业化、订单化转型。</span></strong>老河口市仙人渡镇勤学粮油种植专业合作社负责人刘晓星说：“合作社今年订单式水稻秧苗一共有1000多亩，<strong style="box-sizing: border-box; margin: 0px; padding: 0px;"><span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;">我们还提供了机插秧服务，包括后期的田管飞防等一系列农事服务。等10月水稻成熟之后，我们会对农户的水稻进行回购。</span></strong>”</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">农户申心兵对此感触颇深：“今年种了两三亩水稻，合作社帮我们育种、插秧、管理，后期还帮我们回收，现在种粮很放心。”</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">从“单打独斗”到“全程托管”，从“靠天吃饭”到“订单收购”，全生命周期管理让农民种得省心、卖得安心，也让襄阳“一袋粮”的第一步踩得坚实。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p></p><section class="_135editor" data-tools="135编辑器" data-id="173559" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: center; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section class="assistant" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(251, 195, 0); text-align: center;"><span style="font-size: 16px;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">现代化精深加工</strong></span></section><section data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: 8px; overflow: hidden; width: 232px; max-width: 100%; background-color: rgb(134, 194, 255);"></section><section style="box-sizing: border-box; margin: 0px; padding: 6px 20px 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(248, 248, 248);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(22, 57, 94); text-align: center;"><span style="font-size: 16px;"><strong class="135brush" data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">赋予“一袋粮”更多可能性</strong></span></section></section><section data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 232px; max-width: 100%;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 335.54 36.06" style="display: block;" xml:space="default"><g id="图层_2" data-name="图层 2"><g id="图层_1-2" data-name="图层 1"><polygon points="0.18 3 0.18 31.06 15.54 22.06 29.54 32.06 48.54 23.06 59.54 33.06 76.54 23.06 110.54 30.06 121.54 24.06 153.54 32.06 178.54 23.06 202.54 32.06 218.54 22.06 246.54 36.06 256.54 24.06 280.54 34.06 312.54 23.06 332.91 31.03 332.91 3 0.18 3" style="fill:#e1e1e1"></polygon><polygon points="332.91 31.06 335.54 32.06 332.91 31.03 332.91 31.06" style="fill:#e1e1e1"></polygon><polygon points="332.73 23.71 335.37 24.71 332.73 23.68 332.73 23.71" style="fill:#f8f8f8"></polygon><polygon points="0 0 0 23.71 15.37 14.71 29.36 24.71 48.37 15.71 59.37 25.71 76.36 15.71 110.36 22.71 121.36 16.71 153.37 24.71 178.37 15.71 202.37 24.71 218.37 14.71 246.37 28.71 256.37 16.71 280.37 26.71 312.37 15.71 332.73 23.68 332.73 0 0 0" style="fill:#f8f8f8"></polygon></g></g></svg></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">夯实产出保障，提升粮食附加值成为襄阳“一袋粮”的下一个课题。在襄州卧龙食品，标准化、流程化的农产品精深加工产线给出了破题样板。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">走进生产车间，大米经过蒸制切块、油炸和撒料后，摇身一变成为一包包金黄酥脆的卧龙锅巴。此时，襄阳的一袋米迎来了它的“高光时刻”。湖北卧龙食品品牌部工作人员黄澳说：“我们能生产出这么多锅巴，<span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">源自襄阳的好米好原料。襄阳大米种类多、产量大且质量优，完全满足卧龙锅巴的原料需求。</strong></span>”</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">卧龙食品以“<span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">智能生产+非遗传承</strong></span>”为思路，通过自主研发的万吨级老灶锅巴生产线，打造了脆锅巴、小米锅巴等7大品类、多个口味的单品。“通过自主研发的12条生产线，基本实现了全自动化流程生产。我们的<span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">日产量可达60万包，年产量高达2亿包，满足全国消费者的需求</strong></span>。”黄澳介绍。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">一粒稻谷，出米率约65%，而加工成锅巴后，附加值翻了几倍。从“卖原粮”到“卖食品”，襄阳粮食的价值链正在被重新丈量。</span></p><p></p><section class="_135editor" data-tools="135编辑器" data-id="173559" style="box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.6; height: auto; overflow: visible; width: auto; max-width: 100%; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><section style="box-sizing: border-box; margin: 10px auto; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; justify-content: center; display: flex !important;"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%;"><section class="assistant" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(251, 195, 0); text-align: center;"><span style="font-size: 16px;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">品牌与电商</strong></span></section><section data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: 8px; overflow: hidden; width: 264px; max-width: 100%; background-color: rgb(134, 194, 255);"></section><section style="box-sizing: border-box; margin: 0px; padding: 6px 20px 0px; height: auto; overflow: visible; width: auto; max-width: 100%; background-color: rgb(248, 248, 248);"><section style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: auto; max-width: 100%; font-size: 16px; color: rgb(22, 57, 94); text-align: center;"><span style="font-size: 16px;"><strong class="135brush" data-brushtype="text" style="box-sizing: border-box; margin: 0px; padding: 0px;">为襄阳“一袋粮”插上腾飞翅膀</strong></span></section></section><section data-width="100%" style="box-sizing: border-box; margin: 0px; padding: 0px; height: auto; overflow: visible; width: 264px; max-width: 100%;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 335.54 36.06" style="display: block;" xml:space="default"><g id="图层_2" data-name="图层 2"><g id="图层_1-2" data-name="图层 1"><polygon points="0.18 3 0.18 31.06 15.54 22.06 29.54 32.06 48.54 23.06 59.54 33.06 76.54 23.06 110.54 30.06 121.54 24.06 153.54 32.06 178.54 23.06 202.54 32.06 218.54 22.06 246.54 36.06 256.54 24.06 280.54 34.06 312.54 23.06 332.91 31.03 332.91 3 0.18 3" style="fill:#e1e1e1"></polygon><polygon points="332.91 31.06 335.54 32.06 332.91 31.03 332.91 31.06" style="fill:#e1e1e1"></polygon><polygon points="332.73 23.71 335.37 24.71 332.73 23.68 332.73 23.71" style="fill:#f8f8f8"></polygon><polygon points="0 0 0 23.71 15.37 14.71 29.36 24.71 48.37 15.71 59.37 25.71 76.36 15.71 110.36 22.71 121.36 16.71 153.37 24.71 178.37 15.71 202.37 24.71 218.37 14.71 246.37 28.71 256.37 16.71 280.37 26.71 312.37 15.71 332.73 23.68 332.73 0 0 0" style="fill:#f8f8f8"></polygon></g></g></svg></section></section></section></section><p></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">在卧龙食品生产线马力全开的同时，襄阳“一袋粮”正乘着数字经济的东风，被更多消费者熟知和认可。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">“欢迎大家来到数字襄阳直播工厂，今天给大家推荐襄阳本地特产，不得不提的就是卧龙锅巴……”在襄阳融媒体中心数字襄阳直播工厂，主播热情推介着本土好物。直播间里，下单的弹窗提示一条接着一条。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">数字襄阳直播工厂负责人姚城告诉记者：“我们主要做的就是给商家赋能，把本地特色产品上架到电商平台。一方面帮他们拓展销售渠道，一方面帮他们提高商品利润率。我们平台现在大概合作了100多个本地商户，助力本地商家的产业链更健康发展。”</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">从直播间到快递物流，襄阳“一袋粮”正以更快的速度飞向全国消费者的餐桌。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">除了电商加持，品牌整合更是关键一步。近年来，襄阳着力打造了“襄飘天下”“襄味臻选”等区域农产品公共品牌，通过统一标准、整合资源，破解了本土小品牌单打独斗的困境。湖北襄飘天下农产品有限公司副总经理王洋介绍：“目前我们<span style="font-size: 16px; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(79, 129, 189); text-wrap: inherit !important;"><strong style="box-sizing: border-box; margin: 0px; padding: 0px;">围绕‘1+N+S’品牌矩阵建设，授权冠标企业200余家，推出襄阳大米、襄阳油脂等产品5000余款</strong></span>。我们将持续推动襄阳农业产业品牌化、规模化、标准化和品质化，加快打造国家粮食安全保障和优质农产品生产供应基地。”</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-align: center; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); position: relative;"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;">从田间订单种植，到标准统一的精深加工，再到品牌赋能全网热销，一袋粮串联起了襄阳粮油产业链的完整闭环。依托地域得天独厚的粮产优势，襄阳以科技延伸产业链、以品牌提升价值链，让本土好粮走出荆楚、销往全国，奋力打造全链条粮油产业新高地。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 0px; padding: 0px; overflow-wrap: break-word; word-break: normal; text-indent: 2em; color: rgb(51, 51, 51); font-family: primary, Microsoft YaHei, 微软雅黑, SimSun, 宋体; font-size: 22.6667px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"><span style="font-size: 16px;"><br/></span></p><section style="font-size: 17px; letter-spacing: 1px; line-height: 2; box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="box-sizing: border-box;"><section style="max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; margin: 0.5em 0px; padding: 0px; outline: 0px; overflow-wrap: break-word !important; box-sizing: border-box;"><section style="max-width: 100%; margin: 0px; padding: 0px; outline: 0px; height: 1px; background-color: rgb(160, 160, 160); line-height: 0; overflow-wrap: break-word !important; box-sizing: border-box;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></section></section></section><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: rgb(136, 136, 136); letter-spacing: 0.544px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;">来源：汉水襄阳<br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="font-size: 14px; box-sizing: border-box;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); overflow-wrap: break-word !important; box-sizing: border-box;">制作：舒畅 | </span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 0.544px; overflow-wrap: break-word !important; box-sizing: border-box;">编辑： 熊霞 | </span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); overflow-wrap: break-word !important; box-sizing: border-box;">责编：方军 </span></span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="font-weight: 700; letter-spacing: 0.544px; line-height: 19.2pt; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">出品：蔡甸区融媒体中心</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; text-align: center; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">您有新闻线索，请联系我们：</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">新闻热线：027-84942678</span></p><p style="margin-top: 0cm; margin-bottom: 0px; padding: 0px; color: rgb(67, 74, 84); text-wrap-mode: wrap; background-color: rgb(255, 255, 255); outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 19.2pt; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">投稿邮箱：2187431778@qq.com</span></p></section></section><link rel="stylesheet" href="//bbs.whcdrm.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_Z8Z" id="wcn_editor_css"/>
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