“两场戏”复活了什么？——罗田鸠兹古邑以文塑旅的突围样本观察
<p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">大别山南麓，鸠水之畔。当暮色漫过青瓦马头墙，罗田九资河镇的一天才真正迎来高潮。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">6月13日，记者一行踏访九资河镇区。室内，剧场帷幕缓缓拉开，沉浸式演绎《情恋·大别山》用一段跨越岁月的乡土故事，叩击着每一位观众的心弦；户外，鸠兹河两岸夜间光影次第亮起，行浸式夜游《梦回鸠兹》沿河道铺展千年古国的市井长卷，游客踏水而行，人在景中、景随步移。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">一内一外，一古一今，两场没有流量明星、不搞炫技堆砌的本土演艺，却成了鄂东文旅的现象级产品。一座曾因山岳旅游而“白天热闹、夜晚沉寂”的边远小镇，自此有了自己的夜晚，有了自己的故事，有了自己的灵魂。2025年，鸠兹古邑文旅休闲街区接待游客超200万人次、创收1.2亿元，成功入选湖北十大长江文脉地标。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">从曾经“进山路过、吃饭就走”的景区门户，到如今“昼游夜演、留客住夜”的度假目的地，这两场扎根乡土的“小演出”，究竟复活了什么？</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-indent: 0em; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px;"><strong style="box-sizing: border-box;"><span style="box-sizing: border-box; color: rgb(0, 176, 80);">复活了一种“被遗忘的文化在场”</span></strong></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">两千多年前，“大别山”之名首次被记载于《尚书·禹贡》中。两千多年后，这片土地上的人们对这座山的眷恋，被浓缩进了一部剧。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">《情恋·大别山》的舞台上，一位罗田阿婆扮相的演员，时而驻足山脚，时而站立水边，时而等候路旁，时而行走田间。她是剧中一线串珠的“灵魂”人物，也是观众沉入剧情的“眼睛”。一声声唢呐响起，新娘掀起红盖头，主持婚礼的阿庆绕过新人跳到观众席前，一把拉过游客的手。那一颦一笑之间，分不清哪个是演员，哪个是观众。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">引人入戏，是这部沉浸式音乐剧的灵魂。但这种“入戏”的意义，远不止于娱乐。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">罗田是京剧“三余”世家余三胜、余紫云、余叔岩的故里。清代中叶，余三胜从九资河七娘山村走出，携汉调入京城，在徽汉合流的关键时期创造“反二黄”唱腔，为京剧奠定音韵基础。然而很长一段时间里，这份文化基因沉睡在史料中、隐藏在祠堂里，与普通游客隔着厚厚的玻璃。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">一个尴尬的现实是，游客知道九资河的红叶，不知道鸠兹古国；吃过罗田吊锅，没听过余三胜的故事；买过茯苓、天麻，不了解万密斋的康养智慧。“文化说起来都有，游客摸不到、感受不到，自然不会为之停留、为之付费。”罗田县文旅局局长史伟坦言，这曾是县域文旅普遍面临的“文化困境”。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;"><span style="box-sizing: border-box; text-indent: 2em;">《情恋·大别山》打破了这层玻璃。它不是将文化“陈列”出来让游客观看，而是将文化“浸泡”在剧情里让游客体验——阿婆的絮叨是乡愁，唢呐的响起是民俗，婚嫁的仪式是传统。游客吴刚被拉上舞台“拜堂成亲”的那一刻，他不是在看一段关于大别山的文化介绍，而是成了这段文化的一部分。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">黄州游客张先生看完节目久久不愿离席，他激动地说，这不是一个单纯的故事，而是一部描绘大别山风情的散文诗。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">如果说《情恋·大别山》复活的是大别山人的“内在情感”，那么《梦回鸠兹》复活的则是一座古镇的“外在风貌”。以远古鸠兹古国为文化背景，以一河两岸为载体，运用光影及人物表演打造人间烟火场景。千年古镇在声光电的交织中焕发全新魅力，仿佛瞬间穿越了千年时光，重现昔日辉煌。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">“文化不是挂在墙上的展板，也不是印在手册上的介绍，是要能走进人心里的。”鸠兹古邑街区运营经理张翼说。两场戏的本质，是完成了一次文化供给的“转译”——把学术化的历史、符号化的人物、抽象化的精神，转译成大众可感知、可沉浸、可共情的文旅产品。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">著名导演张渐秋评价：两场戏，一内一外，一古一今，共同完成了一次对“文化在场”的复魅——让沉睡的文化符号重新“活”在当下的时空里，让游客不再是文化的旁观者，而是文化的参与者。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-indent: 0em; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px;"><strong style="box-sizing: border-box;"><span style="box-sizing: border-box; color: rgb(0, 176, 80);">复活了一种“被缩短的停留时间”</span></strong></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">暮色四合，古街旁的吊锅店里热气升腾，奶茶店的窗口排起了队，药膳体验馆里飘出本草的香气，非遗文创店里游客正挑选手作伴手礼。如今的鸠兹古邑，越夜越热闹，越夜越有烟火气。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;"><span style="box-sizing: border-box; text-indent: 2em;">谁能想到，过去，罗田大别山的游客多是一日游的“过路客”。山是美的，但留不住人。</span></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;"><span style="box-sizing: border-box; text-indent: 2em;"></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;"><span style="box-sizing: border-box; text-indent: 2em;">就在几年前，九资河镇还是典型的“过境小镇”。作为天堂寨、薄刀峰等核心景区的门户，这里守着巨大的山水流量，却留不住游客的脚步——游客清早进山，傍晚下山，要么驱车返程，要么直奔景区酒店，镇区街道一过晚上八点就陷入沉寂。</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">两场戏改变了这一切。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">数据显示，鸠兹古邑文旅休闲街区项目使游客日均停留时长从2.8小时提升至5.5小时，带动2025年“五一”期间沿线民宿入住率达92%。2025年，鸠兹古邑文旅休闲街区接待游客超200万人次、创收1.2亿元。2024年度假区接待游客510万人次，旅游综合收入38.5亿元。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">数字背后，是一场关于“停留”的深刻变革。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">藏龙大别山度假酒店负责人程施对记者说，越来越多游客主动调整行程：把进山的时间挪到上午，下午逛古邑、体验非遗药膳，晚上看完两场戏再住下，第二天慢悠悠返程。游客留得越久，消费的场景就越多，街区的业态也就越活。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">鸠兹古邑街区运营经理张翼道出了其中的消费逻辑：“游客从去看加速转向去体验，情绪价值、时间效率与性价比成为决策三大关键要素。”</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">“情绪价值”排在第一位。这意味着游客购买的早已不是一张门票或一顿饭，而是一段可以带走的记忆、一个可以讲述的故事。当游客在三胜剧场被拉上舞台体验婚嫁文化，当他们在鸠兹河畔看打铁花的漫天金花绚烂绽放，这些瞬间提供的正是无法被量化的“情绪价值”。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">“时间效率”则是另一个维度。《梦回鸠兹》晚7:30上演，白天逛药市、学地质，晚上看光影秀、听故事——一天之内完成自然、人文、历史、艺术的多重切换。这种高密度的体验设计，让游客觉得“值”。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">而“性价比”则是最终的决策砝码。当体验足够丰富、情绪足够饱满，游客愿意为之付出的就不只是时间，还有金钱。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">“烧仙草”奶茶店旺季日销逾千杯，月入可达5万元；“90后”青年将爱车改装成移动咖啡站，暖黄的串灯和飘香的咖啡为乡村夜晚增添了几分情调；罗田吊锅香气四溢，座无虚席。两场戏不仅复活了夜晚，更复活了一条从“看戏”到“消费”的完整链条。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">从“过路”到“过夜”，从2.8小时到5.5小时——两场戏用沉浸式的体验，为一座山岳型景区“赢”回了时间。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-indent: 0em; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px;"><strong style="box-sizing: border-box;"><span style="box-sizing: border-box; color: rgb(0, 176, 80);">复活了一种“被遗忘的生活节奏”</span></strong></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">九资河镇曾是宁静的——甚至过于宁静。白天有游客的喧嚣，夜晚则归于沉寂。但这种“沉寂”并非古镇的本色，而是旅游开发“重日轻夜”的结果。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">两场戏改变了这一切。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">夜幕降临，鸠兹古邑光影流动。古街旁的奶茶店、烧烤摊、吊锅餐馆灯火通明，升腾着烟火气。九资河镇党委书记何大平介绍，升级后的夜景灯光串联起夜经济场景，常态化上演的《梦回鸠兹》夜游、余三胜文化小剧，打铁花、汉服巡游等非遗活动轮番登场。沉浸式演出与常态化灯光秀交相辉映，构建起多元化夜间消费场景。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">这不是简单的“点亮夜晚”，而是一场关于生活方式的重新定义。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">鸠兹古邑街区引入非遗文创店、药膳体验馆与新潮业态。油面街上非遗技艺正在展演，药膳街飘来阵阵香气。九资河将京剧元素植入小镇风情——街头的牌匾上点缀着精致的京剧脸谱装饰，路边石墩融入生旦净末丑的扮相元素。三胜广场、余三胜雕像、三胜剧场、三胜茶楼等标志性设施，营造出浓厚的京剧文化氛围。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">从“看景”到“入景”，从“观光”到“生活”——两场戏复活的不只是一座古镇的夜晚，更是一种“慢下来、留下来”的生活节奏。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">产品体系的升级，直接推动了产业层级的跨越。目前，罗田大别山旅游度假区正全力冲刺国家级。从“景区”到“度假区”，一字之差的背后，是罗田文旅从“卖风景”到“卖生活”的本质转变。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">正如罗田县人大常委会党组副书记、副主任、县旅游产业发展联合党委书记陈建所说，罗田正从“卖景观”变为“卖生活”，以“乡愁”为核心吸引力，打造武汉城市圈“后花园”“康养地”。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">2025年7月4日，罗田大别山旅游度假区品牌在武汉发布。那一刻，“大别山”不再只是地理名称，而成为可感知、可沉浸的文化符号。</p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">两场戏，复活了文化的在场感，复活了时间的停留感，复活了生活的归属感。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; word-break: break-word; text-align: center; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244);"></p><p style="box-sizing: border-box; margin-top: 1em; margin-bottom: 1em; padding: 0px; word-break: break-word; text-align: justify; color: rgb(51, 51, 51); font-family: Lucida Grande, Helvetica, Arial, Microsoft YaHei, sans-serif; text-wrap-mode: wrap; background-color: rgb(244, 244, 244); line-height: 2; font-size: 18px; text-indent: 2em;">它们用沉浸式的体验告诉每一个到访者：大别山不只可以“看”，更可以“成为”——成为故事的一部分，成为文化的一部分，成为这片土地的一部分。</p><section style="font-size: 17px; letter-spacing: 1px; line-height: 2; box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="box-sizing: border-box;"><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 0.544px; font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; line-height: 0px; overflow-wrap: break-word !important; box-sizing: border-box;"></span></span></p><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC NEW, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0.5em 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; height: 1px; background-color: rgb(160, 160, 160); line-height: 2em; overflow-wrap: break-word !important; box-sizing: border-box;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"><br style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></span></section></section></section><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;"><span style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">来源：黄冈市融媒体中心</span></span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">制作：舒畅 | </span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); letter-spacing: 0.544px; font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">编辑：熊霞 | </span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">责编：方军</span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-size: 14px; letter-spacing: 0.544px; line-height: 19.2pt; overflow-wrap: break-word !important; box-sizing: border-box;"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; overflow-wrap: break-word !important; box-sizing: border-box;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; overflow-wrap: break-word !important; box-sizing: border-box;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;">出品：</span></span></strong><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;">蔡甸区融媒体中心</span></span></strong></span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"><br style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-align: center; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">您有新闻线索，请联系我们：</span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"><br style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important; box-sizing: border-box;"/></span></p><p style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0cm; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: normal; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important; box-sizing: border-box;">投稿邮箱：2187431778@qq.com</span></p></section></section><p><br/></p><link rel="stylesheet" href="//bbs.whcdrm.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_Z8Z" id="wcn_editor_css"/>
页:
[1]