“住一晚、吃三餐、带两包”，是种什么体验
<section data-tools="135编辑器" data-id="86005" style="margin-bottom: 0px; visibility: visible;"><section data-autoskip="1" style="margin-bottom: 16px; padding: 16px; overflow-wrap: normal; overflow: auto; font-size: 15px; line-height: 1.45; border-radius: 3px; color: rgb(51, 51, 51); background-color: rgb(247, 247, 247); visibility: visible;"><p style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span style="font-size: 16px;caret-color: red;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;visibility: visible;"><span textstyle="" style="background-color: rgb(255, 76, 65); visibility: visible;"> </span> </span><span style="caret-color: red; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; visibility: visible;">中华民族5000年文明史，形成了一条最为宝贵的发展经济和改善民生的经验——靠山吃山、靠水吃水。</span></p><p style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;"><span textstyle="" style="font-weight: bold; visibility: visible;">靠山吃山，要把山吃够；靠水吃水，要把水喝好。</span></span></p><p style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;">住一晚老院子，听蝉鸣蛙叫；吃三餐土灶饭，菜是园子里现拔的，鸡是院坝里现抓的；走的时候，后备箱里再塞两包土鸡蛋、腌菜、鲜桃……</span></p><p style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;">农文旅融合，在全国各地探索了多年，路径各有不同——有的靠山水引流，有的凭文化造势，有的用科技赋能。</span></p><p style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;"><span textstyle="" style="visibility: visible;">而</span><span textstyle="" style="font-weight: bold; visibility: visible;">在湖北，朴素的乡村实践给出了另一个答案——住一晚、吃三餐、带两包。</span></span></p><p style="margin-bottom: 0px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;">简简单单九个字，却体现了从“到此一游”到“住进生活”的融合之变。</span></p></section></section><p></p><section data-role="paragraph" style="margin-bottom: 0px; height: 0px; visibility: visible;"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></section><section data-role="paragraph" style="margin-bottom: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); height: 0px; visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;"><br style="visibility: visible;"/></span></section><section style="margin-bottom: 0px; visibility: visible;"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></section><section data-tools="135编辑器" data-id="133073" data-pm-slice="0 0 []" style="margin-bottom: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); visibility: visible;"><section style="margin: 10px auto; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; display: flex; justify-content: center; visibility: visible;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;"><section style="margin-right: auto; margin-left: auto; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; letter-spacing: 0px; color: rgb(255, 255, 255); background-color: rgb(255, 0, 0); width: 32px; height: 32px; border-radius: 100%; display: flex; justify-content: center; align-items: center; border-width: 1px; border-style: solid; border-color: rgb(255, 255, 255); visibility: visible;"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;">0</span></strong><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;">1</span></strong></section></section></section></section><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-align: center; margin-bottom: 0px; visibility: visible;"><p data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; letter-spacing: 0.544px; margin-bottom: 0px; visibility: visible;"><strong style="visibility: visible;"><span data-pm-slice="3 3 },namespaceURI:http://www.w3.org/1999/xhtml},node,{tagName:b,attributes:{},namespaceURI:http://www.w3.org/1999/xhtml}]" style="visibility: visible;"><span style="font-family: 仿宋_GB2312; visibility: visible;"><span leaf="" style="font-size: 19px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;">一亩田的“亩产GDP”</span><span leaf="" style="font-size: 19px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; visibility: visible;"><br style="visibility: visible;"/></span></span></span></strong></p></section><section style="margin-bottom: 0px; visibility: visible;"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></section><p></p><p style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span style="visibility: visible;">一斤大米卖3块钱，但如果让你体验插秧，这斤米能卖出30块钱的价值。</span></p><p></p><section style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;">一座老房子空着只是危房，但如果改造成非遗工坊和民宿，一晚能睡出500块的价值。</span></section><section style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;">一个农民如果只是种茶，挣不到钱。但如果能带游客采茶、表演炒茶、讲茶道，收入能翻三倍。</span></section><section style="text-align: center; margin-bottom: 8px; visibility: visible;" data-pm-slice="1 3 []"></section><section style="line-height: 1em; margin-bottom: 24px; visibility: visible;"><span data-pm-slice="0 0 []" style="visibility: visible;"><span leaf="" style="color: rgb(136, 136, 136); font-size: 14px; visibility: visible;">枣阳市熊集镇万亩桃园，十里桃花（资料图）</span></span></section><section style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="" style="visibility: visible;"><span textstyle="" style="font-weight: bold; visibility: visible;">什么是农文旅融合？</span></span></section><section style="margin-bottom: 16px; line-height: 1.6em; visibility: visible;"><span leaf="">农文旅融合的本质，就是利用农业资源（一产），植入文化内涵，并通过旅游活动或消费场景进行变现，实现一二三产业融合发展。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">比方说</span><span textstyle="">传统农家乐是在农田旁边开个餐馆，而农文旅融合是把整片农田变成景区，把农事活动变成研学课程，把农产品变成“带两包”的旅游伴手礼。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">它的</span><span textstyle="">核心逻辑是</span><span textstyle="" style="font-weight: bold;">“把一亩田的价值吃干榨净”——既卖鲜果，也卖赏花门票，还卖果酒加工体验，更卖乡村生活方式</span><span textstyle="">。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">它不是简单的“农家乐”升级版，而是“全产业链”重构。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="" style="font-weight: bold;">一个教科书级案例是贵州“村BA”。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">2022年之前，黔东南州台江县台盘村70%的村民都在外务工，主要收入也来自务工。如今，“村BA”的爆火，彻底改变了台盘村乃至整个台江县的经济生态。</span></section><section style="text-align: center;margin-bottom: 8px;"></section><section style="line-height: 1em;margin-bottom: 24px;"><span data-pm-slice="0 0 []"><span leaf="" style="color: rgb(136, 136, 136);font-size: 14px;">贵州黔东南苗族侗族自治州榕江县</span><span data-pm-slice="0 0 []"><span leaf="" style="color: rgb(136, 136, 136);font-size: 14px;" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]">“村超村晚”（新华社 </span></span><span leaf="" style="color: rgb(136, 136, 136);font-size: 14px;">龙建睿</span><span style="color: rgb(136, 136, 136);font-size: 14px;"><span leaf="" data-pm-slice="1 1 ">｜</span></span><span leaf="" style="color: rgb(136, 136, 136);font-size: 14px;">摄）</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">依托“村BA”带来的民宿、餐饮、休闲等产业，大多数村民实现了返乡就业。</span><span textstyle="" style="font-weight: bold;">村民人均年收入从2022年之前的1.4万多元，增加到了2025年的2.4万多元。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">高山紫薯、鲤吻香米、生态鲟鱼、姊妹茗珠（茶叶）等村里的农特产品，也借助“村BA”的品牌效应，为“黔货出山”开辟了新通道。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">2023年，台盘村累计接待游客110余万人次，旅游综合收入突破14.5亿元。到2024年，通过产业带动，台盘村集体经济收入达713.8万元，同比增长512.34%。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">不止贵州。各地都在因地制宜探索农文旅融合路径。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">广东茂名高州以荔枝文化为核心，连片建设农文旅融合发展试点，柏桥荔博园每年接待游客超200万人次；福建惠安深耕海洋文旅，举办开渔文化季单日吸引游客6.8万人次；江苏启东吕四仙渔小镇，以“苏超”赛事带动农产品消费，实现了“赛事引流、农业出圈”的融合效果。</span></section><p></p><p style="margin-bottom: 16px;"><span leaf=""><br/></span></p><p></p><section data-tools="135编辑器" data-id="133073" data-pm-slice="0 0 []" style="margin-bottom: 0px; text-wrap-mode: wrap; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255);"><section style="margin: 10px auto;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;display: flex;justify-content: center;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;"><section style="margin-right: auto; margin-left: auto; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; letter-spacing: 0px; color: rgb(255, 255, 255); background-color: rgb(255, 0, 0); width: 32px; height: 32px; border-radius: 100%; display: flex; justify-content: center; align-items: center; border-width: 1px; border-style: solid; border-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;">0</span></strong><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;">2</span></strong></section></section></section></section><section style="margin-bottom: 0px; text-wrap-mode: wrap; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center;"><p data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;letter-spacing: 0.544px;"><strong><span data-pm-slice="3 3 },namespaceURI:http://www.w3.org/1999/xhtml},node,{tagName:b,attributes:{},namespaceURI:http://www.w3.org/1999/xhtml}]"><span style="font-family: 仿宋_GB2312;"><span leaf="" style="font-size: 19px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;">住哪里，吃什么，带走啥</span><span leaf="" style="font-size: 19px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;"><br/></span></span></span></strong></p></section><p></p><p style="margin-bottom: 0px;"><span leaf=""><br/></span></p><p style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">枣阳是襄阳经济体量最大的县级市，既扛着工业强市的招牌，也守着农业大县的根脉。</span></p><p></p><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">农文旅融合，“农”是打头的。而枣阳最有名的农业名片，是桃子。</span></section><section style="text-align: center;margin-bottom: 8px;"></section><section style="margin-bottom: 16px;line-height: 1.6em;"><p style="line-height: 1em;margin-bottom: 24px;"><span style="color: rgb(136, 136, 136);font-size: 14px;">“枣阳皇桃”电商销售现场（赵怡然｜摄）</span></p></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">“因地制宜”的枣阳人，把桃树种到了极致。“枣阳皇桃”区域品牌价值达147.31亿元，位居南方桃产业品牌首位。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">目前，枣阳桃林种植面积达35万亩，品种多达110种，规模和产量为华中之冠。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="" style="font-weight: bold;">每年春夏，涌入枣阳赏花采摘的游客，就超过百万人。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">但是“赏花经济”也有季节性短板——</span><span textstyle="" style="font-weight: bold;">花谢了，人就走了。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">如何让游客从“过路客”变成“过夜客”？</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">谈起家门口的农文旅生意经，枣阳老乡开口就是一句顺口溜——</span><span textstyle="" style="font-weight: bold;">“住一晚、吃三餐、带两包”。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">游客住下来、吃进去、带走特产，“后备箱经济”让农业本身也成为了旅游的底色。</span><span textstyle="">收益回流到田间地头，村集体增收、桃农致富，联农带农、以农促农在这一刻具象化。</span></span></section><section style="text-align: center;margin-bottom: 8px;"></section><section style="margin-bottom: 16px;line-height: 1.6em;"><p style="line-height: 1em;margin-bottom: 24px;"><span style="color: rgb(136, 136, 136);font-size: 14px;" data-pm-slice="2 2 ">枣阳汉城（图源：云上枣阳）</span></p></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">枣阳市马家营有独特的兵寨文化，东汉名将马武、南宋名将孟珙曾先后在此屯兵。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">凭借农耕、红色、屯兵三张文化牌，马家营旅游区拿下国家3A级旅游景区。村民自家腌的泡菜、土鸡蛋，成了景区路边的抢手货，游客走时“基本上没有空着手的”。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">刺绣柳编小组组长罗华边纳鞋垫边说：“一个月光绣鞋垫，也能挣大几百块。”返乡青年万强忙着打包鲜桃，周末门口停满自驾车，“打开后备箱，桃子直接拉走！”</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">熊集镇深入挖掘知青文化，打造“茶庵知青故里”项目，提出“原汁原味建设、闲置资源入股”的发展模式，把闲置农房盘活成乡宿、乡厨等新业态。知青小院、知青记忆博物馆、铁匠铺、土灶台等沉浸式体验项目一应俱全。</span></section><section style="text-align: center;margin-bottom: 8px;" data-pm-slice="1 4 []"></section><section style="line-height: 1em;margin-bottom: 24px;"><span data-pm-slice="2 3 "><span leaf="" style="color: rgb(136, 136, 136);font-size: 14px;">枣阳熊集镇知青小院</span><span style="color: rgb(136, 136, 136);font-size: 14px;"><span leaf="" data-pm-slice="1 1 ">（图源：枣阳茶庵知青故里）</span></span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">清晨，在知青小院醒来，推开窗便是漫山桃林，满眼浪漫惬意。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">中午，知青农场大灶台前，土锅土灶一字排开。“把调料拿来，小龙虾马上出锅！”游客姚兵边吆喝边忙活，炖土鸡汤、炒农家菜，烟火气蒸腾。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">晚上，来上一碗地道的枣阳酸浆面——这是枣阳的非遗美食，配上卤菜、喝点啤酒，夜经济由此升温。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">在茶庵村的乡村市集上，土特产、桃系列产品琳琅满目。游客不仅可以亲手采摘鲜桃，还能把桃干、桃酒、桃罐头带回家。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">2025年，熊集镇茶庵村桃农户均年增收超5000元，村集体年增收25万元。熊集镇凭借“春赏花、夏摘果、秋健身、冬尝腊”的四季文旅品牌，带动住宿、餐饮等服务消费同比提升20%，农文旅综合收入突破5000万元。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><br/></span></section><section data-tools="135编辑器" data-id="133073" data-pm-slice="0 0 []" style="margin-bottom: 0px; text-wrap-mode: wrap; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255);"><section style="margin: 10px auto;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;display: flex;justify-content: center;"><section style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;"><section style="margin-right: auto; margin-left: auto; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; letter-spacing: 0px; color: rgb(255, 255, 255); background-color: rgb(255, 0, 0); width: 32px; height: 32px; border-radius: 100%; display: flex; justify-content: center; align-items: center; border-width: 1px; border-style: solid; border-color: rgb(255, 255, 255);"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;">0</span></strong><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;">3</span></strong></section></section></section></section><section style="margin-bottom: 0px; text-wrap-mode: wrap; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center;"><p data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;letter-spacing: 0.544px;"><strong><span data-pm-slice="3 3 },namespaceURI:http://www.w3.org/1999/xhtml},node,{tagName:b,attributes:{},namespaceURI:http://www.w3.org/1999/xhtml}]"><span style="font-family: 仿宋_GB2312;"><span leaf="" style="font-size: 19px;-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;">“一宅两门”，主客共享</span></span></span></strong></p></section><p></p><p style="margin-bottom: 0px;"><span leaf=""><br/></span></p><p style="margin-bottom: 16px;line-height: 1.6em;"><span style="letter-spacing: 0.578px;">去年11月7日，习近平总书记在广东梅州考察时强调，发展乡村特色产业是推进乡村全面振兴的基础，要加强科技应用，推动农文旅融合，不断延伸产业链、增加附加值，带动更多农民群众增收致富。</span></p><p></p><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">2025年，全国乡村旅游年度接待总人次达31.57亿人次，总收入1.81万亿元。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">但热闹之下，也有隐忧：</span><span textstyle="" style="font-weight: bold;">当前全国95%的民宿，都面临亏本。许多乡村投入大量资金建民宿、搞景区，却门可罗雀。</span></span></section><section style="text-align: center;margin-bottom: 8px;" data-pm-slice="1 3 []"></section><p></p><p style="line-height: 1em;margin-bottom: 24px;"><span style="color: rgb(136, 136, 136);font-size: 14px;" data-pm-slice="2 2 "><span leaf="">枣阳市熊集镇桃花岭星空露营基地</span><span leaf="" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]">（</span><span leaf="" data-pm-slice="1 1 ">钟华｜摄</span><span leaf="" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]">）</span></span></p><p></p><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">枣阳如何既让游客住得好、吃得好，又破解淡旺季的“潮汐”难题？</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="">茶庵村党支部书记谢园说，</span><span textstyle="" style="font-weight: bold;">村里采取“主客共享”模式，依托村民闲置老屋改造的民宿，实现“一宅两门”“一院两户”。</span><span textstyle="">游客既能住进老屋沉浸式体验，独立小院又不影响村民生活。民宿由管家统一打理，服务品质和村民收入都得到了保障。</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">村里还建了“数字管家”平台，把分散的乡宿、乡厨、采摘园、茶咖馆等全部串了起来。每一笔收入都自动归集到村投公司账户，投资方、运营方、村集体、村民四方按股份账，全程公开透明。游客还能在上面认养农产品、线上预约、智能导览，一部手机搞定吃住游购娱。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">平台背后，更值钱的是数据——客流从哪来、什么项目最火、游客几点到几点走，这些信息实时归集、自动分析，让运营决策从“拍脑袋猜”变成了“看数据定”，活动该在哪办、服务该往哪发力，一目了然。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">当前，湖北正在系统化推动农文旅深度融合。</span></section><section style="text-align: center;margin-bottom: 8px;" data-pm-slice="1 4 []"></section><section style="margin-bottom: 16px;line-height: 1.6em;"><p style="line-height: 1em;margin-bottom: 24px;"><span style="color: rgb(136, 136, 136);font-size: 14px;" data-pm-slice="2 2 "><span leaf="">枣阳市熊河村优质桃种植区，游客观花赏景（资料图</span><span leaf="" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml}]">）</span></span></p></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">今年5月，湖北省政府印发《“文化旅游+”专项行动方案（2026—2028年）》，从农业、工业、商业等12个方面提出22项举措，推动“虾鳝米茶”“藕菇橙艾”等特色农林产品转化为游客青睐的地标好物；同时还推出了30条乡村休闲旅游精品线路和1000道精品乡菜。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><p style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="" data-pm-slice="1 1 ">这盘农文旅融合的“大棋”背后，是湖北主动回应新时期城乡群众对实用价值、情绪价值和知识价值的新需求，在因地制宜发展现代特色农业的基础上，坚持以农为本，积极探索“种养加销贯通、吃住游购一体”的新业态，更好带动农业增效益、农民增收入。</span></p></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">昭君故里宜昌兴山县，150亩柑橘品改基地与桃树种植园，成为沉浸式旅游体验区，昭君村景区75%的员工来自周边村落，带动民宿196家、农家乐527家，衍生就业岗位3000余个。如今，景区年推广销售农产品超千吨，直接带动农户年均增收超3000元。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">大别山革命老区红安县，程河村围绕“战神故里·亮剑程河”主题，年接待游客达20万人次，建成了500亩红滋福桃园、千亩红苕基地、450亩董冲茶场等特色产业。当地顺口溜唱着：“山上看桃花，池塘养对虾，白天游乐购，晚上宿农家。”</span></section><section style="text-align: center;margin-bottom: 8px;" data-pm-slice="1 4 []"></section><section style="margin-bottom: 16px;line-height: 1.6em;"><p style="line-height: 1em;margin-bottom: 0px;"><span style="color: rgb(136, 136, 136);font-size: 14px;"><span leaf="">2026年枣阳市第五届皇桃采摘季</span><span leaf="" data-pm-slice="1 1 ">（赵怡然｜摄）</span></span></p></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">襄阳谷城县堰河村，从“见山山秃头、见路路断头”的穷山村，跃变为国家4A级旅游景区，村民人均年收入突破4万元、村集体资产超2亿元。靠山吃山，堰河村走出了一条吃“生态饭”的致富路。</span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf=""><span textstyle="" style="font-weight: bold;">“住一晚、吃三餐、带两包”。九个字，朴素得像一句农谚，却道出了农文旅融合最该有的样子——</span></span></section><section style="margin-bottom: 16px;line-height: 1.6em;"><span leaf="">农文旅，农字打头。留住乡愁，留住生活，留住那个让城里人愿意住一晚、吃三餐、走时还想带两包的理由。</span></section><p></p><p><br/></p><p><br/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans GB, Arial, Microsoft YaHei; font-size: 14px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); 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