赛场变“市”场，宜昌做对了什么？
<section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62); visibility: visible;" data-pm-slice="0 0 []"><section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row; margin: 0px 0px 10px; width: 100%; align-self: flex-start; background-color: rgb(224, 245, 254); padding: 18px; box-sizing: border-box; visibility: visible;"><section style="text-align: justify; line-height: 1.75; letter-spacing: 1px; width: 100%; box-sizing: border-box; visibility: visible;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1.75em; visibility: visible;"><span leaf="" style="visibility: visible;"><span textstyle="" style="color: rgb(0, 0, 0); visibility: visible;">一场足球盛宴，激活一城烟火，擦亮一城品牌。</span></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1.75em; visibility: visible;"><span leaf="" style="visibility: visible;"><br style="visibility: visible;"/></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; line-height: 1.75em; visibility: visible;"><span leaf="" style="visibility: visible;"><span textstyle="" style="color: rgb(0, 0, 0); visibility: visible;">2026年湖北省城市足球联赛（简称“楚超”）宜昌赛区自4月18日主场首战开赛以来，宜昌坚持“体育搭台、经济唱戏、全域联动”的发展路径，创新打造<span class="" link-id="link-1784011156560-0.660746429972842">票根经济</span>特色模式，打通赛事观赛与市井消费双向通道，持续将赛场客流转化为消费增量，以足球赛事为纽带，全方位拉动文体旅商深度融合发展。</span></span></p></section></section></section><p></p><section style="text-align: center; visibility: visible;" nodeleaf=""></section><p></p><p style="visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 14px; color: rgb(136, 136, 136); visibility: visible;">刘昆 摄</span></span></p><p style="visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p></p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62); visibility: visible;" data-pm-slice="0 0 []"><section style="will-change: transform; box-sizing: border-box; visibility: visible;"><section style="text-align: center; justify-content: center; display: flex; flex-flow: row; margin: 10px 0px; box-sizing: border-box; visibility: visible;"><section style="display: inline-block; vertical-align: top; width: auto; min-width: 5%; max-width: 100%; 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width: 100%; box-sizing: border-box; visibility: visible;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><strong style="box-sizing: border-box; visibility: visible;"><span leaf="" style="visibility: visible;">赛场变卖场 流量变销量</span></strong></p></section></section></section><section style="display: inline-block; vertical-align: bottom; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; align-self: flex-end; margin: 0px 0px 0px -10px; box-sizing: border-box; visibility: visible;"><section style="margin: 0px; line-height: 0; box-sizing: border-box; visibility: visible;"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 22px; height: auto; box-sizing: border-box; visibility: visible;" nodeleaf=""></section></section></section></section></section></section><p></p><p style="visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; visibility: visible;">6月27日，宜昌奥体中心，宜昌东阳光队与黄冈祥云队展开激烈角逐，场外特色市集同步开启，相较于传统小吃文创市集，本次市集创新推出“体育+汽车”的全新消费场景，解锁赛事消费新玩法。</span></span></p><p style="visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p></p><section class="channels_iframe_wrp" nodeleaf="" style="visibility: visible;"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe mp_common_widget js_wechannel_video_card js_wx_tap_highlight" data-pluginname="mpvideosnap" 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visible;"/></span></p><p style="line-height: 1.75em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; visibility: visible;">极氪汽车品牌市场经理陈晨告诉记者，“楚超”赛事自带流量，传播转化效果远超传统车展，当晚吸引了超百名市民看车咨询，十余位消费者达成购车意向，市场推广成效十分显著。</span></span></p><p style="line-height: 1.75em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><br style="visibility: visible;"/></span></p><p style="line-height: 1.75em; visibility: visible;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; visibility: visible;"><span textstyle="" style="font-size: 16px; visibility: visible;">夏夜观赛热潮也带火了市井小微消费，各类饮品、小吃商户精准对接球迷消暑需求、优化产品供给，摊位客流持续爆满。据饮品摊主胡美璐介绍，专属大杯消暑饮品单日销量突破500杯，市井消费活力充分释放。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section class="channels_iframe_wrp" nodeleaf=""><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe mp_common_widget js_wechannel_video_card js_wx_tap_highlight" data-pluginname="mpvideosnap" 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rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">为持续放大赛事辐射效应，延伸消费链条，宜昌在主场赛事期间布设百余个第二赛场，配套打造多场特色市集，拓宽消费场景、延伸赛事经济触角，重塑市民夜间休闲消费模式。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section class="channels_iframe_wrp" nodeleaf=""><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe mp_common_widget js_wechannel_video_card js_wx_tap_highlight" data-pluginname="mpvideosnap" 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border-box; text-align: justify; color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="will-change: transform;box-sizing: border-box;"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgba(65, 128, 216, 0.09);border-style: solid;border-width: 0px 0px 13px;border-bottom-color: rgba(65, 128, 216, 0.35);padding: 20px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 100 100 0%;height: auto;box-sizing: border-box;"><section style="text-align: justify;color: rgb(65, 128, 216);box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 122, 170);">市商务局统计数据显示</span></span></strong></p></section></section><section style="display: inline-block;vertical-align: top;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);transform-style: flat;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;transform: rotateX(180deg);-webkit-transform: rotateX(180deg);-moz-transform: rotateX(180deg);-o-transform: rotateX(180deg);box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(201, 229, 70);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(65, 128, 216);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(201, 229, 70);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section></section></section></section></section><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgb(255, 255, 255);padding: 23px;box-sizing: border-box;"><section style="text-align: justify;line-height: 1.75;letter-spacing: 1px;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 0, 0);">宜昌已举办5场“<span class="" link-id="link-1784011156561-0.17269551028742836">楚超</span>”主场赛事，累计配套开设37个线下市集，市集直接销售收入累计达860.9万元，联动周边商圈引流增收，</span><span textstyle="" style="color: rgb(217, 33, 66);font-weight: bold;">带动全域相关消费累计达12970万元。</span></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><br/></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 0, 0);">从小摊一杯解暑饮品，到场外一台家用新车，“楚超”以跨界融合为抓手，充分释放足球赛事的集聚效应。</span></span></p></section></section></section></section></section></section></section><p></p><p><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="will-change: transform;box-sizing: border-box;"><section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;margin: 0px -10px 0px 0px;box-sizing: border-box;"><section style="transform: rotateZ(22deg);-webkit-transform: rotateZ(22deg);-moz-transform: rotateZ(22deg);-o-transform: rotateZ(22deg);box-sizing: border-box;"><section style="line-height: 0;margin: -8px 0px 0px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 16px;height: auto;box-sizing: border-box;" nodeleaf=""></section></section></section></section><section data-cacheurl="" data-remoteid="" style="display: inline-block; vertical-align: top; width: auto; align-self: flex-start; flex: 0 0 auto; background-repeat: repeat; background-attachment: scroll; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box; background-image: url(https://bbs.whcdrm.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/sz_mmbiz_png/s9q0r7o3qqGOs4dtJVfbZtJJxfJtuia1xuCO2TK6jd5licrC5RqST7J2tsJQOYpf5xiboNUxcUBFzlunw1okpEroLxRBkWTEDcibbMyJ2eGic1b4/640?wx_fmt=png&from=appmsg&tp=wxpic&wxfrom=15&wx_lazy=1); background-size: 9.47991% !important; background-position: 0% 0% !important;" data-lazy-bgimg="https://bbs.whcdrm.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/sz_mmbiz_png/s9q0r7o3qqGOs4dtJVfbZtJJxfJtuia1xuCO2TK6jd5licrC5RqST7J2tsJQOYpf5xiboNUxcUBFzlunw1okpEroLxRBkWTEDcibbMyJ2eGic1b4/640?wx_fmt=png&from=appmsg" class="" data-fail="0"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;width: 100%;align-self: flex-start;background-image: linear-gradient(0deg, rgb(79, 149, 251) 0%, rgba(197, 227, 255, 0.07) 100%);padding: 4px 14px 7px;box-sizing: border-box;"><section style="text-align: justify;color: rgb(255, 255, 255);width: 100%;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">票根变通票 流量变留量</span></strong></p></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-end;margin: 0px 0px 0px -10px;box-sizing: border-box;"><section style="margin: 0px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 22px;height: auto;box-sizing: border-box;" nodeleaf=""></section></section></section></section></section></section><p></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">短期赛事聚热度，长效机制留红利。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">宜昌创新推出“票根经济”平台，吸引340余家商户入驻，将单一赛事门票升级为全城消费通票，打通体育赛事与餐饮、零售、文旅等业态的链接壁垒，让赛事红利覆盖全城商户、文旅产业和广大市民。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, 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data-headimgurl="https://wx.qlogo.cn/finderhead/K6CEv0Hv9Dcq8lrIhPxe4NAXhaA9jHpsjjUskkicc0SXcibicW4N4AbMw/0" data-username="v2_060000231003b20faec8c4e28019c3d2cd06e434b077f6b0a74f2f50194d17ef127a4b3c16b6@finder" data-nickname="三峡广电" data-desc="“楚超”门票先别丢！跟着“我的宜昌”姊妹花，全城福利薅到手软。商家礼包领不停，特产大奖抽出来！#楚超宜昌 #宜昌E哥#跟着楚超游宜昌#东阳光宜路昌赢" data-nonceid="1891954634860529093" data-authiconurl="http://dldir1.qq.com/weixin/checkresupdate/internet_news_media_auth_icon_38887ee9f6fe4639904638b28745b3f8.png" data-width="1080" data-height="1440" data-type="video" data-id="export/UzFfBgAAxJShPHYfPwHvjMzT4DCLER5acRYbmSwWKmS8Y25u2A" data-parentwidth="676.9953002929688" data-maxwidth="676.9953002929688" data-index="3" data-flag="0" data-feedsharecoverurl="" 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1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">作为首批入驻品牌，优D妞妞针对观赛家庭、年轻球迷推出票根专属8.8折优惠。</span></span></p><p style="line-height: 1em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="text-align: left;line-height: 0;margin: 10px 0px -22px;transform: translate3d(17px, 0px, 0px);-webkit-transform: translate3d(17px, 0px, 0px);-moz-transform: translate3d(17px, 0px, 0px);-o-transform: translate3d(17px, 0px, 0px);box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 43px;height: auto;box-sizing: border-box;" nodeleaf=""></section></section><section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgb(247, 247, 247);margin: 0px;box-sizing: border-box;"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section data-cacheurl="" data-remoteid="" style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-repeat: repeat; background-attachment: scroll; padding: 27px 22px 14px; height: auto; box-sizing: border-box; background-image: url(https://bbs.whcdrm.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/sz_mmbiz_png/s9q0r7o3qqEWod6OdtAzSO8hCbZtS3hQFZpQMDByiaua3bnicJWPKytJ5Z4srXPN7iaOibcBSZBE8MjhmfkaeqGqoibPPFxKRnzGWibLwaD5Wib47o/640?wx_fmt=png&from=appmsg&tp=wxpic&wxfrom=15&wx_lazy=1); background-size: 4.91359% !important; background-position: 0% 0% !important;" data-lazy-bgimg="https://bbs.whcdrm.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/sz_mmbiz_png/s9q0r7o3qqEWod6OdtAzSO8hCbZtS3hQFZpQMDByiaua3bnicJWPKytJ5Z4srXPN7iaOibcBSZBE8MjhmfkaeqGqoibPPFxKRnzGWibLwaD5Wib47o/640?wx_fmt=png&from=appmsg" class="" data-fail="0"><section style="text-align: justify;line-height: 1.75;letter-spacing: 1px;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 122, 170);">“自活动落地以来，门店整体销量同比提升10%。”</span></span></strong><span leaf="">据优D妞妞T68店店长赵利利介绍，赛事期间核销客流尤为集中，带动门店营收稳步增长，让小众门店接住了大赛流量。</span></p></section><section style="text-align: right;justify-content: flex-end;display: flex;flex-flow: row;margin: 5px 0px 6px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 44%;align-self: center;flex: 0 0 auto;height: auto;padding: 0px 0px 0px 15px;box-sizing: border-box;"><section style="text-align: center;margin: 2px 0px 0px;box-sizing: border-box;"><section style="background-color: rgb(134, 208, 249);height: 2px;box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;padding: 0px 0px 0px 12px;align-self: center;line-height: 0;margin: 0px;box-sizing: border-box;"><section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 11px;align-self: flex-start;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 6px;height: 6px;vertical-align: top;overflow: hidden;background-color: rgb(242, 113, 156);border-radius: 12px;box-sizing: border-box;"><section style="text-align: justify;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><br/></span></p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 11px;align-self: flex-start;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 6px;height: 6px;vertical-align: top;overflow: hidden;background-color: rgb(242, 113, 156);border-radius: 12px;box-sizing: border-box;"><section style="text-align: justify;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><br/></span></p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 11px;align-self: flex-start;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 6px;height: 6px;vertical-align: top;overflow: hidden;background-color: rgb(242, 113, 156);border-radius: 12px;box-sizing: border-box;"><section style="text-align: justify;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><br/></span></p></section></section></section></section></section></section></section></section></section><section style="line-height: 0;margin: 0px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;" nodeleaf=""></section></section></section></section></section><p></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">票根经济更有效撬动文旅市场升温。<span class="" link-id="link-1784011156561-0.10279460217058856">清江画廊景区</span>推出赛事专属福利，参赛运动员、裁判员免票入园，观赛观众凭票根免票游玩，客场队游客可享门票半价。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">清江画廊营销负责人刘洋告诉记者，截至目前，景区已核销票根2033张，直接引流863人次，赛事累计带动武汉、荆州、孝感等周边五地超2万人次游玩，有效打破客源地域壁垒。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section data-role="outer" label="edit by 135editor"><section data-role="paragraph" data-pm-slice="2 4 "><section nodeleaf="" style="line-height: 1.75em;margin-bottom: 0px;"><span textstyle="" style="font-size: 14px;color: rgb(136, 136, 136);"></span></section><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;" data-pm-slice="1 1 },namespaceURI:http://www.w3.org/1999/xhtml},para,{tagName:p,attributes:{style:line-height: 1.75em;},namespaceURI:http://www.w3.org/1999/xhtml},node,{tagName:span,attributes:{style:null},namespaceURI:http://www.w3.org/1999/xhtml}]"><span textstyle="" style="font-size: 14px;color: rgb(136, 136, 136);">图片来源：清江画廊景区</span></span></p></section></section><p></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">本地文旅企业主动抢抓赛事机遇，创新营销模式。<span class="" link-id="link-1784011156562-0.6702236672693318">湖北顺达国旅</span>顺势开启线上直播，精准推介球迷专属福利。公司新媒体部总监王影表示，“楚超”开赛以来，周末文旅产品咨询量、预订量实现大幅攀升，赛事引流成效显著。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">为最大化释放“票根经济”叠加效应，宜昌同步启动全域文旅联动举措。市文化和旅游局相关负责人介绍，宜昌推出6条球迷专属旅游线路、上线“<span class="" link-id="link-1784011156562-0.9133773260113605">宜昌闪游尊享卡</span>”，整合峡江风光、人文秘境等特色资源，以诚意文旅礼遇邀请各地球迷畅游宜昌。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="will-change: transform;box-sizing: border-box;"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgba(65, 128, 216, 0.09);border-style: solid;border-width: 0px 0px 13px;border-bottom-color: rgba(65, 128, 216, 0.35);padding: 20px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 100 100 0%;height: auto;box-sizing: border-box;"><section style="text-align: justify;color: rgb(65, 128, 216);box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 122, 170);">数据显示</span></span></strong></p></section></section><section style="display: inline-block;vertical-align: top;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);transform-style: flat;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;transform: rotateX(180deg);-webkit-transform: rotateX(180deg);-moz-transform: rotateX(180deg);-o-transform: rotateX(180deg);box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(201, 229, 70);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(65, 128, 216);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(201, 229, 70);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section></section></section></section></section><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgb(255, 255, 255);padding: 23px;box-sizing: border-box;"><section style="text-align: justify;line-height: 1.75;letter-spacing: 1px;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(217, 33, 66);font-weight: bold;">截至6月30日，宜票通平台累计参与用户达35678人，</span><span textstyle="" style="color: rgb(0, 0, 0);">其中“楚超”赛事门票上传核验17681人，票根优惠累计核销10502人次，直接带动线下民生消费超210万元。</span></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><br/></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 0, 0);">小小的赛事票根，已然成为拉动市井消费、激活文旅市场、赋能商户增收的“消费新引擎”。</span></span></p></section></section></section></section></section></section></section><p></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="will-change: transform;box-sizing: border-box;"><section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"><section style="display: 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style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf="">线上连线下 放大赛事声量</span></strong></p></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-end;margin: 0px 0px 0px -10px;box-sizing: border-box;"><section style="margin: 0px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 22px;height: auto;box-sizing: border-box;" nodeleaf=""></section></section></section></section></section></section><p></p><p><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">线下聚人气，线上传名气。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">“楚超”赛事的价值不止于短期消费增收，更依托全网传播优势，构建“线下体验种草、线上全域出圈、城市品牌升温”的完整闭环，让赛事热度突破地域限制，持续放大宜昌城市影响力，推动本土特色产品走向全国市场。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section class="channels_iframe_wrp" nodeleaf=""><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe mp_common_widget js_wechannel_video_card js_wx_tap_highlight" data-pluginname="mpvideosnap" 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1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">赛事期间，本土特色折耳根水凭借消暑特质成为爆款观赛饮品，线下市集持续热销。线上依托赛事话题流量，通过企业专场直播、网红打卡、网友自发传播等多元形式持续出圈。6月27日，湖北宜养生物科技有限公司董事长汪革命走进“楚超”市集现场直播推介产品，实现线下实景种草、线上全域带货双向联动。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section class="channels_iframe_wrp" nodeleaf=""><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe mp_common_widget js_wechannel_video_card 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data-feedcoverurl="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=KGDRibp2wkicKichpnWSzs4V2kic6AsTvicFShx7qzXGkddtzrokibK6iaXRXib4y4n0TFHdo2iaUpRSxwH5iaLiaNxZ4XMFQ&token=6xykWLEnztKwGwueDxguY6YKSrmdCHoCdeaeUZniaz597b9JcibfktRFNazptc0ltc16AaZKyib0IaiatOeyMKFxptIT9QG2vzMSEodcaXtJ86DlrW7AG4Bfy6ibic2XV8maS702klfN9lf8Pn61l8Q3xicxBSCq4jFIdScJnI77LvmX5ib6piaJ4PEntlxUtvYMrTibeqYwh2oTYAWSctHTbyb9lpXsArcOnzh4g8UphWibLibqmibVaoRibZIEIoq43D4OObkFN3odaQWjT9kjQiaNWX7uUgA6QPb3ibiaRRgKBcM90YyMqveI&hy=SZ&idx=1&m=&scene=2&uzid=1&wxampicformat=503&picformat=200" data-isnews="1" data-likenum="12"></mp-common-videosnap></section><p></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">汪革命说，</span><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">自赛事开赛以来，折耳根水线上销量同比增长30%，</span><span textstyle="" style="font-size: 16px;">超六成订单源自赛事流量和短视频自然传播，顺利实现从赛场小众饮品到全网热销本土特产的华丽蜕变。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">据宜昌市商务局电商科科长刘雅莉介绍，在“楚超”赛事IP加持下，宜昌各类农特产品、文创好物、民生消费品纷纷搭乘流量快车，跳出地域局限，构建起</span><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">“实景体验、流量传播、电商热销”</span><span textstyle="" style="font-size: 16px;">的全新发展链路，以体育IP赋能产业升级，以城市话题带动品牌出圈。</span></span></p><p style="line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;"><br/></span></p><p></p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);" data-pm-slice="0 0 []"><section style="will-change: transform;box-sizing: border-box;"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgba(65, 128, 216, 0.09);border-style: solid;border-width: 0px 0px 13px;border-bottom-color: rgba(65, 128, 216, 0.35);padding: 20px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 100 100 0%;height: auto;box-sizing: border-box;"><section style="text-align: justify;color: rgb(65, 128, 216);box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 122, 170);">浪潮第三方监测大数据显示</span></span></strong></p></section></section><section style="display: inline-block;vertical-align: top;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);transform-style: flat;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;transform: rotateX(180deg);-webkit-transform: rotateX(180deg);-moz-transform: rotateX(180deg);-o-transform: rotateX(180deg);box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(201, 229, 70);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(65, 128, 216);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;margin: 0px -15px 0px 0px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;width: 28px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;height: auto;overflow: hidden;box-sizing: border-box;"><section style="transform: rotateZ(60deg);-webkit-transform: rotateZ(60deg);-moz-transform: rotateZ(60deg);-o-transform: rotateZ(60deg);box-sizing: border-box;"><section style="margin: 6px 0px;text-align: center;box-sizing: border-box;"><section style="width: 100%;height: 5px;background-color: rgb(201, 229, 70);box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;" role="img" aria-label="插图"></svg></section></section></section></section></section></section></section></section></section></section><section style="justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgb(255, 255, 255);padding: 23px;box-sizing: border-box;"><section style="text-align: justify;line-height: 1.75;letter-spacing: 1px;box-sizing: border-box;"><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 0, 0);">5月至6月“楚超”赛事举办期间，</span><span textstyle="" style="color: rgb(217, 33, 66);font-weight: bold;">宜昌网上零售额达23.8亿元，同比增长33.1%，零售总量稳居全省第二位。</span><span textstyle="" style="color: rgb(0, 0, 0);">其中，实物商品网上零售额16.7亿元，同比增长30%，农产品网上零售额突破2.2亿元。</span></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><br/></span></p><p style="text-wrap-mode: wrap; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span leaf=""><span textstyle="" style="color: rgb(0, 0, 0);">赛事不仅成为拉动短期消费增长的强力引擎，更成为宜昌展示城市形象、推广本土好物、壮大电商经济的优质平台，持续为城市消费提质扩容、品牌出圈赋能增效。</span></span></p></section></section></section></section></section></section></section><p></p><p><br/></p><p><br/></p><section style="overflow-wrap: break-word; max-width: 100%; color: rgb(67, 74, 84); font-family: -apple-system-font, Helvetica, PingFang SC, Hiragino Sans 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